The latest stats from Instagram show massive growth. Currently, more than 800 million users are active monthly and that number keeps going up. Beyond user base, the number of US businesses that joined the platform in 2017 saw a huge spike. According to eMarketer, nearly 71 percent of American businesses are on the platform, up from a little less than 50 percent the previous year.
So why the growth?
Well, simply put, it’s a great storytelling platform. With visual storytelling, a business like your law firm can tell its story with fewer words. And if a picture really is worth a thousand words, it doesn’t take long to say a lot.
For law firms and businesses, it’s also easier to measure success on the platform, not to mention additional contact information like a business phone number and address. The numbers from Instagram show it works, with more than 200 million Instagrammers visiting the profile of one business at least once a daily.
If these stats have you wondering about starting your own Instagram account, these three tips can help you get started.
1. Know your audience
Would possible clients be interested in what you’re posting? If you said no, don’t post that picture or that content. Make sure to craft your photos and your captions to whatever clients you currently have or want to have in the future. A caveat: mobile phone usage is rising so while you may think your audience isn’t on Instagram now, it doesn’t mean they won’t be in the future. In fact, 59 percent of 18-29 year olds use Instagram. Generation Z and Millennials are the most active on social media and they’re going to be the largest demographics soon. You might want to count the cost before excluding them from your marketing strategy.
It’s always going to be more difficult to maintain a new platform, but a big part of the process is consistency. If you can only post once a week, stick to it. If you have the capacity for four per week, maintain it. With each post, you’re setting expectations for your followers. And according to Sprout Social, Instagram users spend more time on Instagram during the week opposed to the weekend. In addition to frequency, be consistent with the look and feel of your posts. A consistent visual style can make your posts stand out from the crowd.
Instagram is a perfect place to showcase your uniqueness. If you’re a trial lawyer and you spend a lot of time waiting at courthouses, take advantage of that time by sharing something unique about where you spend that time, or dig back through your company archives. If you’re a family lawyer, you can communicate your care for clients with uplifting posts or reassuring images. Each practice area is ripe with visual opportunities.
Instagram, and all social media, allows followers a window into your personality and your style. With pictures, it’s even easier to show who you are and why you’re a top attorney. Whether you are a relaxed and relatable firm, or a group of bulldogs fighting for your clients’ rights, the opportunity exists to let potential clients behind the curtain. Try things out
And that’s why we made the jump. What better way to showcase the best attorneys in the country than through award-winning journalism and photography. It’s an exciting time in social media to showcase great stories on any platform. In the coming months, you’ll see what’s happening with attorneys, some digging into the magazine vaults, videos and much more. Join us, won’t you?
Head over to Instagram, start an account, if you haven’t already, and follow us. Then, stay tuned for what’s happening with the top attorneys across the United States.