Legal consumers want to know you are the top attorney for the job. In fact, 24 percent of consumers consider expertise to be the most important factor when selecting an attorney.1
Because of the critical nature of leveraging expertise for attorneys like you, we will host an encore presentation of our free webcast, 6 Ways to Put Your Legal Accolades to Work. In it, we will cover how your legal accolades can support your broader marketing strategy.
When it comes to showcasing your expertise as a lawyer, third-party validations like Super Lawyers and Rising Stars are invaluable marketing tools. Those recognitions and honors help you stand out in a competitive legal market and they sustain momentum when promoted in the right way. The key is to share your achievements in a way that showcases your firm without coming off as self-serving.
Legal consumers won’t know about your expertise and accolades if you don’t talk about them. If you were recently named to a top list, booked a speaking engagement or wrote a scholarly article, take the time to expand the exposure of those recognitions.
Among the topics addressed in the webcast are:
- Showcasing your achievements online
- The value of print advertising
- Remaining active on social media
- Asking for testimonials and referrals from people in your network
- Making awards visible in your office
A proven record of success is crucial, but if legal consumers aren’t aware of your accolades, you’re missing out. Taking time to promote your legal achievements will make branding and reputation management easier. Hear from Cindy Larson, Super Lawyers Publisher, and Thomas Girardi, founding partner of Girardi Keese and perennial Super Lawyers list selectee, to learn how to better use your accolades to bring in more qualified clients. Sign up today.