It seems like everywhere you turn someone has an opinion on print advertising. Some say it’s too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.
The best way to market your law firm is to utilize as many channels as possible to reach every corner of your target demographic-including print. In fact, print magazine readership is more consistent across generations than other media.* Magazines influence and inspire their readers.
It’s with this in mind that Super Lawyers is hosting a webcast, Law Firm Marketing: Don’t Push Print Into The Margins on Wednesday, June 15, 2016. Register now for this upcoming free webcast to learn how print has the power to influence potential clients to take action, demonstrate authority in your practice and help your firm stand out from the competition. You’ll hear from Publisher Cindy Larson and 13-time Super Lawyers list selectee Steven Mindel (at right), Managing Partner of Feinberg Mindel Brandt & Klein, LLP.
Johnny Cargill, Director of Marketing and Communications at the Lanier Law Firm, put it perfectly. “There’s something about being on the printed page that verifies you in a lot of ways in people’s minds, with both your peers and those who are not even within the industry. It means something. We’ve actually received business from being included in Super Lawyers Magazine.”