So you’ve been selected to a Super Lawyers or Rising Stars list. Congratulations, that’s no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn’t publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?
Staking your claim in the SuperLawyers.com directory is the quickest avenue for your hard work to be recognized. In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And the numbers prove it. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. Since May 2015, SuperLawyers.com received over 14 million page views and directory traffic has increased 200 percent since that time. In addition, the average conversion rate of visitors from SuperLawyers.com to a firm’s website rose to 27 percent.
All the recent improvements are exceptional but we’re most thrilled to see it paying off for our customers. “Some of my best cases have come through inquiries from my Expanded Online Attorney Profile,” says Whitney Warner, founding partner Moody and Warner, P.C. “I get more internet inquiries through Super Lawyers than my firm website or any other internet source. I no longer spend marketing money on anything else.”
Need more proof? Join our friends at FindLaw for an upcoming webcast titled Getting More out of Legal Directories. The webcast will teach you how issues like accuracy, type, volume of information and even which directory you’re using make a big difference. So don’t delay, register for your spot today.