Spring has sprung. Well, actually winter is holding a little longer than expected in many parts of the United States. But that doesn’t mean you can’t find ways to send your law firm’s business into full bloom.
Today’s legal consumer uses legal directories more than ever, which gives you an opportunity to establish credibility with potential clients and showcase your expertise on directories like SuperLawyers.com.
According to FindLaw’s latest U.S. Consumer Legal Needs Survey, 41 percent of respondents who began their searches online started with legal directories. Obviously, search engines are still the first step to search for answers to legal issues. However, the fact that legal directories were the second most used method for these consumers means the necessity for representing well on directories is as important as ever.
How are you investing in reaching potential clients via your directory listings?
If you’re looking to expand your reach with instant online visibility and build trust with potential clients, the SuperLawyers.com directory could be the solution you need.
With more than nine million visits to Super Lawyers attorney profiles in 2017 and 1.2 million page views on SuperLawyers.com each month, your directory listing is a valuable resource to attract, engage and connect with potential clients.
Creating a Presence
Upgrading your SuperLawyers.com attorney profile can increase your brand awareness, establish even more trust with potential clients, grow your referral network and influence hiring decisions.
With a Premium Online Attorney Profile, you will have the most comprehensive online profile with SuperLawyers.com. You can secure premium placement in the directory, give prospective clients easier ways to contact your firm and an opportunity to promote your entire web presence via your directory listing.
Another great option is the Expanded Online Attorney Profile. These profiles show potential clients your contact information, biographical content and a color photo, as well as giving you the chance to highlight your accomplishments.
The Numbers Back It Up
Did you know that upgraded attorney profiles on SuperLawyers.com generated three times more traffic than unpaid profiles?
With searches on SuperLawyers.com increasing 61 percent in 2016 and click-to-calls from the directory search results pages up 229 percent in 2016, this is your chance to show up immediately for legal consumers looking for answers to their most pressing legal questions.
An upgraded online directory profile is an impactful and quick way to up your marketing game this year. Reap the rewards by talking to an Associate Publisher and upgrading today.