Last evening, Super Lawyers and Texas Monthly teamed up to honor the attorneys selected to the 2015 Texas Super Lawyers & Rising Stars lists. The exclusive networking reception was hosted at the Rosewood Mansion on Turtle Creek, where guests were treated to cocktails and hors d’oeuvres as they networked with one another and celebrated their selections.
Many guests took a short break from socializing to get complimentary digital headshots. For those who participated, you will receive an email with your headshot approximately three weeks following the reception.
In addition to all the other festivities, there was a one-hour seminar titled “Debunking Marketing Myths to Reach Today’s Legal Consumers”. The guest speaker was Jim Schonrock, Vice President, Product Management & Performance at FindLaw. Jim is responsible for enhancing FindLaw’s solutions that continue to deliver exceptional results and service to customers. One of his primary focus areas involves leveraging customer and marketplace knowledge so that FindLaw’s customer experience consistently meets or beats expectations.
In his presentation Schonrock discussed the preconceived notions lawyers have about digital marketing and how legal consumers search online. Rather than focusing on ranking at the top of Google for specific phrases, law practices need to focus on optimizing their local profiles and expanding their social media and blog presences. However, he emphasized, successful digital marketing must always be followed by a positive client experience.
One of the other myths Schonrock debunked is the idea that traffic to your firm’s website is everything. He feels many attorneys are infatuated with the wrong metrics when it comes to their online marketing performance – usually the number of site visitors in a given time period. Schonrock thinks this doesn’t tell you the complete story. He insists, the more a firm relies solely on traffic as a measure of online marketing success, the more likely they are to take the wrong actions in response.
Special thanks to all our guests that came out and made the evening a resounding success. We hope you had opportunity to reconnect with former colleagues, create some new connections and maybe even learn a little something. Also, be sure to like our Facebook page and follow us on Twitter to see more photos from the event.