As part of our response to the Committee’s opinion, we retained one of the nation’s leading market research and consulting firm Global Strategies Group (GSG) to conduct an independent assessment of our methodology. They concluded that our process is scientific and objective. They state:
“…the process adopted by Super Lawyers to identify and select its nominees is as scientific and objective as any such model of a complex system could be. In its particulars – the broad range of sources used to obtain a large and representative nominee pool, the comprehensive data search on each candidate, the protocols used to evaluate nominees, the expert panel system, and the meticulous checks and balances built into the process – it leaves little to chance or idiosyncratic influence.
In our brief, we argue that lawyers have a constitutionally protected right to advertise a Super Lawyers designation, and that the New Jersey Committee on Attorney Advertising is wrong in asserting that advertising a Super Lawyers listing is inherently misleading.
At this point, the timing of what happens next is up to the Supreme Court and on that point, my crystal ball is no better than yours. As always, we welcome your questions and comments. Feel free to email me at firstname.lastname@example.org