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Super Lawyers Response to New Jersey AG Opposition Brief

Super Lawyers Response to New Jersey AG Opposition Brief

Today, we filed our response to the New Jersey Attorney General’s Opposition brief, filed back in November.  Click here to download our legal brief. 

As part of our response to the Committee’s opinion, we retained one of the nation’s leading market research and consulting firm Global Strategies Group (GSG) to conduct an independent assessment of our methodology.  They concluded that our process is scientific and objective.  They state:

“…the process adopted by Super Lawyers to identify and select its nominees is as scientific and objective as any such model of a complex system could be.  In its particulars – the broad range of sources used to obtain a large and representative nominee pool, the comprehensive data search on each candidate, the protocols used to evaluate nominees, the expert panel system, and the meticulous checks and balances built into the process – it leaves little to chance or idiosyncratic influence.

In our brief, we argue that lawyers have a constitutionally protected right to advertise a Super Lawyers designation, and that the New Jersey Committee on Attorney Advertising is wrong in asserting that advertising a Super Lawyers listing is inherently misleading.

At this point, the timing of what happens next is up to the Supreme Court and on that point, my crystal ball is no better than yours.  As always, we welcome your questions and comments.  Feel free to email me at bwhite@lawandpolitics.com

UPDATE 12/20/2006: We now have added the briefs filed by the other parties affected by Opinion 39, Best Lawyers and New Jersey Monthly, which raise many of the same points we made in our brief. 

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