Great article in the Minneapolis Star Tribune on Harry Sieben (Minnesota Super Lawyers 1991 to present), now stepping down as managing partner of Sieben, Grose, Von Holtum & Carey — the “Know your rights” law firm.
Sieben, the former speaker of the Minnesota House of Representatives, built the firm into a personal injury powerhouse in part by being a pioneer in legal advertising.
“We weren’t the first firm to do any advertising in Minnesota but we were the first firm to do any significant advertising,” Sieben said. “The people we represent have claims — against insurance companies, mostly — and the insurance companies don’t need advertising to tell them who the good lawyers are. Consumers typically only need a lawyer like us once in their lifetime. So marketing is one way to inform potential customers of our services.”