(Note: This content is posted on behalf of Heather Walker, Super Lawyers Sr. Director.)
At Super Lawyers, our vision is to provide unparalleled visibility for the attorneys and firms on our list. Just as the business of law is ever-changing, the best marketing solutions for lawyers also evolve. Super Lawyers hosts a variety of focus groups, regional events, sponsorships, trade shows, quarterly webinars and retreats to better understand today’s attorney.
Super Lawyers recently completed our 2013 Advisory Board Retreat, held November 13-15 in Scottsdale, Arizona. Attendees included our National Advisory Board (well-known attorneys) and members of our Marketing Board (marketing directors). The group participated in broad sessions and small breakouts designed to generate ideas that will grow our businesses together.
While the weather and the location were truly exceptional, the best part was the valuable insights we received on how to:
- Expand our print distribution nationally and regionally
- Make our lists even more relevant to attorneys and consumers
- Deliver online marketing solutions that drive business development for top law firms
A special thanks to our attendees. The group’s engagement, honesty and strategy will be truly impactful to Super Lawyers’ long-term success!