Are you responsible for your firm’s marketing? Planning a meeting to brainstorm advertising spending for the rest of the year? We want to make sure you have all the tools to make an informed decision. Let Super Lawyers Magazine be part of the answer.
Highlighting achievements is a sure-fire way of creating buzz around your firm and enhancing your brand. Legal accolades, like selection to a Super Lawyers or Rising Stars list, are among the best ways of getting great publicity.
Take every opportunity to tout your firm through communicating with your audiences (employees, clients, potential clients, referring attorneys, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving. Consider these three reasons you should add Super Lawyers to your marketing mix.
1. We’re Trusted
Leveraging Super Lawyers or Rising Stars selection establishes instant trust and credibility in your law firm’s brand. And ratings matter to consumers and referring attorneys. Did you know 56 percent of consumers consider expertise, referrals and trust before making a decision? Additionally, 85 percent of attorneys selected to a Super Lawyers or Rising stars list referred a client to a fellow selected attorney in the past year.
2. We’re Exclusive
Our selected attorneys are the best of the best. From honors and awards to transactions to pro bono work, our research department evaluates each lawyer in the candidate pool based on the 12 indicators of peer recognition and professional achievement. And don’t forget a representative number of small, medium and large firm attorneys are selected. At the end of the day, 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state.
3. We’re Here to Stay
Throughout our 25 years in business, we’ve been connecting exceptional lawyers with legal consumers. Super Lawyers is also part of Thomson Reuters, which has a rich history in the legal world spanning more than 140 years. We’re also home to a massive audience with 14 million yearly page views to SuperLawyers.com and 22 million readers annually to our magazine and partnering consumer publications.
Johnny Cargill, Director of Marketing and Communications at the Lanier Law Firm, put his firm’s relationship with Super Lawyers perfectly. “The reason we value our selections to Super Lawyers and the attorneys that are honored is because it comes from a peer review-the nominations come from their own peers. These are people they’ve worked beside and against at times, and still have that respect to nominate. The process that Super Lawyers puts through each and every nomination to select the best of the best truly makes it an honor.”
So the next time you’re in that meeting room debating how your firm can receive maximum exposure, make the case for partnering with Super Lawyers. From reaching a massive audience in our print publications to your firm’s visibility online, we’ve got the products you need to differentiate yourself in the marketplace. Contact your associate publisher today and learn more about our integrated marketing solutions.