Over the past ten years Todd Spodek, founder at Spodek Law Group P.C., has built his law practice into a high-demand New York City trial law firm, based on positive results and high-profile court cases. From Fox News to Entrepreneur.com to Entertainment Tonight Todd relishes the idea of his firm being noticed in a crowded marketplace. We spoke with Todd briefly about his first Rising Stars list selection as well as everything from Instagram to online marketing.
Q: It’s not every day you see a law firm with an Instagram account. Why in particular did you decide to explore that social media platform?
A: We are a young, ambitious law firm and I want to be relevant to my clients where they are. Meaning if our clients are going to be active on social media, I want to provide them a vehicle to connect with us.
I think the best way to describe our Instagram presence is kind of an academic, pop culture, legal blog through Instagram. Basically we take topics that people are already talking about on social media and we tie it in with legal commentary. The truth is, not everyone is going to visit Google and type in “DUI”. Oftentimes they might type in “Jay Z” and we want to be visible for people who search for things like that as well.
Q: Your firm recently earned a significant award. Can you tell me more about that?
A: This past fall we were extremely fortunate to make Entrepreneur Magazine’s 2016 list of America’s best privately-owned companies. Entrepreneur invited companies to apply for the award and then be evaluated based on four metrics: impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.
For a firm of our size, to be recognized nationally like this really reinforces that we are a desired location for professionals to thrive in their career. It was indeed an honor and we hope to be included for many more years to come.
Q: What does it mean to you to be selected as a Rising Stars list selectee in the New York Metro?
A: You know it seems like more and more there are other attorney rating services popping up here and there and not sticking around. The thing that I’ve always respected about the Super Lawyers business is it’s a legitimate, tangible vetting process that has stood the test of time.
The other thing is that past clients and current clients are able to view this achievement and it can be something that distinguishes your firm when it comes to a hiring decision.
Q: What continues to entice you to invest in online marketing with Super Lawyers and FindLaw?
A: We’re looking for complex and large-scale cases because that’s what we excel at. Ideally our marketing efforts will put my firm in front of a large enough audience that more people will call us for a free consultation to see whether we’re the right fit.
By putting my firm in front of more eyes the chance that a prospective client calls us is much greater. Now getting the call is the first step. Obviously from there we need to be able to provide the type of service they’re interested in and obtain a suitable result. But if you don’t get the call there’s no way to accomplish that.
Meaning if you have the best trial team in New York City, but nobody knows you exist what does it matter?