Did you know that 87 percent of legal consumers who choose to contact an attorney end up hiring one? In fact, 72 percent of those consumers considered or contacted only one attorney before making a hiring decision.*
Getting referrals is one thing. But how easy do you make it for potential clients to contact your firm? Your online presence needs to ensure that contacting your firm is as seamless as possible, any time of day. Use these three strategies below to help create a robust online presence. Also be sure to download our Playbook Master the Art of Referrals, which will provide concrete tactics on how to develop and maintain relationships with referral sources.
KEEP AN UPDATED WEBSITE
People will be searching online for your firm, so make sure your website contains the most accurate, up-to-date information. Multiple pages of content highlighting practice area specialties, attorney biographies and ways you can help clients with legal needs will keep visitors on your site. To drive engagement and bring in a wider audience, provide video about your legal services. Video is important: It has been found that the average user spends 88 percent more time on a website that includes video.**
OPTIMIZE SOCIAL MEDIA CHANNELS
Post content from articles highlighting current legal trends on your firm’s Facebook page while providing some insight from your own personal experiences. Twitter is a solid resource to learn about upcoming seminars, locate potential speaking engagements and discover new opportunities. Also, use LinkedIn to focus on engagement with other attorneys. Even something as simple as answering a question or sharing a helpful link with another attorney can plant the seeds of a new relationship.
MANAGE YOUR ONLINE REPUTATION
Reputation management is yet another item in a long list of considerations you need to take into account when managing your online presence. If you want to be found and subsequently hired, you need to encourage people to talk about you. Oftentimes, the deciding factor for a potential client is online reviews. Ask your clients to leave reviews on sites like Facebook and Yelp about their positive experience working with you.
These strategies might seem obvious, but attorneys often don’t take advantage of them as much as they should. To learn more about the simple steps you can take to gain more quality leads and drive future business, download our free playbook, Master the Art of Referrals.
*2014 U.S. Consumer Legal Needs Survey – FindLaw
**2015 Mist Media