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Positioning Your Firm to Attract Referrals – Part 3

Positioning Your Firm to Attract Referrals – Part 3

As mentioned in a recent Super Lawyers survey, expertise and reputation is the number one factor when a referring attorney sends a case.* Building a name for yourself in the community or doing self promotion relevant to your practice can lead to an increase in visibility. Use these four strategies to help promote your expertise:



If you’re trying to get your name out there, there’s no better platform than public speaking. Professional organizations like the ABA (American Bar Association) or NALP (National Association for Law Placement) often have public lectures in need of speakers. If the opportunity arises, it’s important to show your expertise.


Use social media, a blog or a magazine to share your ideas and become a thought leader. Identify publications related to your field that accept submissions for advertorials and send them an article you have written. It can be a great way to communicate your passion and bring new people into your network.


Taking time to help out local organizations provides an opportunity to cultivate professional relationships while giving back to the community. You may not provide everyone you meet with legal services, but if they know you’re an attorney and trust you as a person, they will be more likely to give you a referral.


Whether it’s a recognition plaque on your wall or a Logo Marquee at your desk, be sure to exhibit your accomplishments for all to see. Showcasing these achievements establishes instant credibility with clients and builds a sense of trust that they’ve come to the right firm for their legal needs.

These strategies might seem obvious, but attorneys often don’t take advantage of them as much as they should. To learn more about the simple steps you can take to gain more quality leads and drive future business, download our free playbook, Master the Art of Referrals.

*2015 Super Lawyers Referral Survey

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