Online Marketing Products Archives

Attorneys and Instagram: One Firm's Approach

Todd Spodek, founder of Spodek Law Group P.C. in New York City, is a trial lawyer who was named to the Super Lawyers Rising Stars list and has been featured on Fox News, Entertainment Tonight and He's also mastered social media for his firm, especially Instagram, and recognizes how it helps him relate with legal consumers. Recently, we caught up with Spodek to find out how he uses social media platforms like Instagram to reach potential clients.

Your Marketing Is Bigger Than You Think

Working in a small town shouldn't shrink your thinking. You've been chosen as one of the top 5% of lawyers in your region as a Super Lawyers selectee, or one of the top 2.5% of attorneys as a Rising Stars selectee. There's nothing small-time about that.

Making the Most of Your Super Lawyers Directory Listing

Did you get selected to a Super Lawyers or Rising Stars list, but the magazine in your state doesn't publish for a couple months? Now is the time to stake your claim in the directory, the quickest way to spread the news about your selection and persuade potential clients to contact your firm.

Get Consistent with Your Firm's Online Presence

Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?

Unleash the Power of the Super Lawyers Directory

So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?

Secure a Spot at the Top of the Directory

At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.

Staking Your Claim as a Legal Thought Leader

A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*

Connect with Motivated Clients as the Expert in Your Field

Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).

Super Lawyers Goes Mobile

Mobile_1.jpgAs the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.