Online Marketing Products Archives

Three Tips to Successfully Showcase your Firm Visually on Instagram

Speaking the visual language of Instagram is not something most busy attorneys find on their list of priorities, but it can be an invaluable way to reach potential clients and showcase your achievements. Consider that humans remember approximately 10 percent of what they hear, 20 percent of what they read and 80 percent of what they see, and you have a strong case for including Instagram in your marketing strategy.

Instagram: Your Firm's New Best Friend

If you think Instagram is only for millennials, think again. It's fast becoming one of the top marketing channels for building your brand and meeting potential clients, with relatively little effort. That's good news for a top attorney like you with a busy calendar.

Take Advantage of Super Lawyers' Cyber Week Sale

It's important for you as an attorney to target your advertising to reach the right clients at the right time. One of the easiest ways to get in front of your audience as a selectee is with a Super Lawyers Premium Online Attorney Profile.

Case Study: Leveraging a Selection to Expand a Niche Practice

Claudia Lagos is a four-time Super Lawyers Rising Stars selectee specializing in criminal defense and representing clients in Boston and throughout Massachusetts. Early in her career, Lagos relied solely on referrals, but recently she invested in an upgraded SuperLawyers.com profile and advertising opportunities through the SuperLawyers.com directory.

Five Ways to Master the Art of Referrals: Answering Your Questions

Two weeks ago, Super Lawyers hosted a webcast on "Five Ways to Master the Art of Referrals." Attendees learned more about cultivating referrals, nurturing a referral network and sourcing top-notch cases to elevate a firm's practice.

Three Tips for Better Tracking Your Firm's Marketing Progress

Marketing data can get overwhelming for an attorney. Knowing what to track, how to track it and what it all means seems like a full-time job and you want to get back to practicing law. After all, that's why you became an attorney, and one of the best in the country. However, if you don't take the time to analyze your marketing strategy, how will you know if it's successful?

When a Top Lawyer Meets Super Lawyers: Varghese & Associates, P.C.

When Vinoo Varghese was selected to the Super Lawyers list for the first time in 2015, he'd already developed a reputation as one of New York's top white-collar criminal defense attorneys.

Top Notch Attorneys Deserve Top Notch Headshots

More people have greater access to good photography equipment, but the art of photography remains elusive for the average person holding a camera. As a top-rated lawyer, it's as critical as ever to entrust the initial impressions of your law firm to a professional.

Winning Over High-Income Consumers

If you're an accomplished attorney who has been named to a Super Lawyers or Rising Stars list, you know the attention to detail, the research, the legal scrutiny it takes to become a top lawyer.

Case Study: Finding the Needle in the Haystack

Rob Sullivan, founder of Sullivan Law LLC in Kansas City, Missouri, knew he wanted less time between cases and more ability to focus on the large cases for which he's developed a sterling reputation. As a personal injury attorney and Super Lawyers selectee since 2010, he had centered his practice around referrals and didn't put much investment into marketing.