Online Marketing Products Archives

Five Ways to Master the Art of Referrals: Answering Your Questions

Two weeks ago, Super Lawyers hosted a webcast on "Five Ways to Master the Art of Referrals." Attendees learned more about cultivating referrals, nurturing a referral network and sourcing top-notch cases to elevate a firm's practice.

Three Tips for Better Tracking Your Firm's Marketing Progress

Marketing data can get overwhelming for an attorney. Knowing what to track, how to track it and what it all means seems like a full-time job and you want to get back to practicing law. After all, that's why you became an attorney, and one of the best in the country. However, if you don't take the time to analyze your marketing strategy, how will you know if it's successful?

When a Top Lawyer Meets Super Lawyers: Varghese & Associates, P.C.

When Vinoo Varghese was selected to the Super Lawyers list for the first time in 2015, he'd already developed a reputation as one of New York's top white-collar criminal defense attorneys.

Top Notch Attorneys Deserve Top Notch Headshots

More people have greater access to good photography equipment, but the art of photography remains elusive for the average person holding a camera. As a top-rated lawyer, it's as critical as ever to entrust the initial impressions of your law firm to a professional.

Winning Over High-Income Consumers

If you're an accomplished attorney who has been named to a Super Lawyers or Rising Stars list, you know the attention to detail, the research, the legal scrutiny it takes to become a top lawyer.

Case Study: Finding the Needle in the Haystack

Rob Sullivan, founder of Sullivan Law LLC in Kansas City, Missouri, knew he wanted less time between cases and more ability to focus on the large cases for which he's developed a sterling reputation. As a personal injury attorney and Super Lawyers selectee since 2010, he had centered his practice around referrals and didn't put much investment into marketing.

Law Firm Reputation and the Affluent Legal Consumer

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage "you get what you pay for." They are interested in an accomplished attorney with expertise in handling their specific legal needs. However, as a Super Lawyers or Rising Stars selectee, you've already got the expertise and reputation to be trusted. If you focus on the right things in your marketing efforts, you can expand your firm's visibility with a highly valued clientele.

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.

First Impressions: How a Well-Written Biography Brings in Clients

We've written about it before, but first impressions are crucial and you often only get one chance at a successful one. Humans make immediate judgements and it impacts decision-making.