Posts tagged "Super Lawyers selection process"

Connecting the Dots: The Correlation Between Print and Online Marketing

For some lawyers, the industry is more exciting and dynamic than ever, with technology bringing about rapid change and new opportunities in the practice of law. Whether its billing software like Time59, or research tools like Fastcase, there are plenty of handy technologies right at your fingertipsIn addition to technology, law firms are embracing social media like never before. In fact, 41% of firms now have social media sites with another one-third of small firms researching legal products and solutions on social media before purchasing.*

Case Study: Standing out in the Crowd

Leveraging past success for future growth Debra Schoenberg, founder of Schoenberg Family Law Group, P.C., located in San Francisco, California was in search of unique ways to attract an affluent client base. As a six-time Super Lawyers selectee, Debra has valued leveraging the Super Lawyers distinction that only five percent of attorneys in Northern California receive, using it as a catalyst for the firm's development.

Case Study: Differentiating Yourself in the Marketplace

At the end of the day, legal achievements offer you and your firm an excellent way to stand out in a crowd from others. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Nowhere is this concept more present than at Stange Law Firm in St. Louis, Missouri.

A Look Back at February Super Lawyers Magazine Releases

As February comes to a close we wanted to recap some of the editorial subjects for the three magazines released this past month: 2016 San Diego Super Lawyers Magazine, 2016 Indiana Super Lawyers Magazine and 2016 Georgia Super Lawyers Magazine.

Don't Overlook the Power of Print

Power is defined by Merriam-Webster as "the ability to act or produce an effect; control, authority and influence". In contemplating what this applies to, print advertising most likely doesn't bubble to top of mind. But when it comes to your legal practice we think it should - and the research agrees.

Marketing Partner Forum Recap: Junior Partner Investment Takes a Delicate Touch & Psychological Understanding

How law firms invest in junior partners and associates is a balance of planning, coaching, monitoring and handling the different psychological make-up of lawyers at the firms.

Positioning Your Firm to Attract Referrals - Part 3

As mentioned in a recent Super Lawyers survey, expertise and reputation is the number one factor when a referring attorney sends a case.* Building a name for yourself in the community or doing self promotion relevant to your practice can lead to an increase in visibility. Use these four strategies to help promote your expertise:

Building Your Referral Network With Super Lawyers

In July 2015, we sent out a attorney referral survey to all recently selected Super Lawyers attorneys. The survey included 18 questions that focused on the importance of referrals when practicing law. Did you know 85% of attorneys selected to a Super Lawyers or Rising stars list referred a client to a fellow selected attorney in the past year?

Free Webcast: 6 Ways to Put Your Legal Accolades to Work

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.