A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.
Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.
Did you know nearly 86% of the U.S. Internet audience watches online video? What are you doing to engage visitors on your firm's online properties?
Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).
As the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.
It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.
Did you know that SuperLawyers.com received 6.4 million visits in 2013? That's a lot of people searching online for an attorney and landing on our website! What are you, as a selected attorney, going to do to capture their attention?
If you've been thinking about purchasing an Ask Super Lawyers Answer Page, now is a great time to do so: this already affordable marketing solution is only $85 per month when you purchase by the end of February! Keep reading for more information.