Posts tagged "Super Lawyers Marketing Solutions"

Staking Your Claim as a Legal Thought Leader

A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*

SuperLawyers.com Search has Gotten Smarter

At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.

Be Your Own Legal Marketer - Part 2

Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.

Be Your Own Legal Marketer - Part 1

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.

Connect with Motivated Clients as the Expert in Your Field

Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).

Super Lawyers Goes Mobile

Mobile_1.jpgAs the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.

Bring online life to your firm today!

It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.

Maximize Your Visibility with New Attention-Grabbing TopSpots

Did you know that SuperLawyers.com received 6.4 million visits in 2013? That's a lot of people searching online for an attorney and landing on our website! What are you, as a selected attorney, going to do to capture their attention?

The value of Legal Q&A sites and a discount on your Ask Super Lawyers Answer Page

If you've been thinking about purchasing an Ask Super Lawyers Answer Page, now is a great time to do so: this already affordable marketing solution is only $85 per month when you purchase by the end of February! Keep reading for more information.