Online Marketing Products Archives

First Impressions: How a Well-Written Biography Brings in Clients

We've written about it before, but first impressions are crucial and you often only get one chance at a successful one. Humans make immediate judgements and it impacts decision-making.

Case Study: Reaching the Right Clients

Attorneys want the phone to ring, signaling a steady stream of clients. But what happens when you don't just want a bunch of cases, but the right ones? What if you're looking to grow, but within a specific market?

Take Your Directory Listing to the Next Level

Spring has sprung. Well, actually winter is holding a little longer than expected in many parts of the United States. But that doesn't mean you can't find ways to send your law firm's business into full bloom.

Use Your Expertise to Gain New Clients

As a lawyer, you have a unique set of skills and knowledge. In your practice area, you've developed enough confidence and wherewithal to become trusted by peers and clients. If you're a Super Lawyers listee or Rising Stars selectee, you have even more evidence of a top-notch reputation.

Attorneys and Instagram: One Firm's Approach

Todd Spodek, founder of Spodek Law Group P.C. in New York City, is a trial lawyer who was named to the Super Lawyers Rising Stars list and has been featured on Fox News, Entertainment Tonight and Entrepreneur.com. He's also mastered social media for his firm, especially Instagram, and recognizes how it helps him relate with legal consumers. Recently, we caught up with Spodek to find out how he uses social media platforms like Instagram to reach potential clients.

Your Marketing Is Bigger Than You Think

Working in a small town shouldn't shrink your thinking. You've been chosen as one of the top 5% of lawyers in your region as a Super Lawyers selectee, or one of the top 2.5% of attorneys as a Rising Stars selectee. There's nothing small-time about that.

Making the Most of Your Super Lawyers Directory Listing

Did you get selected to a Super Lawyers or Rising Stars list, but the magazine in your state doesn't publish for a couple months? Now is the time to stake your claim in the SuperLawyers.com directory, the quickest way to spread the news about your selection and persuade potential clients to contact your firm.

Get Consistent with Your Firm's Online Presence

Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows www.hopkinschiropratic.com. Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?