Third-Party Support Archives

Case Study: Reaching the Right Clients

Attorneys want the phone to ring, signaling a steady stream of clients. But what happens when you don't just want a bunch of cases, but the right ones? What if you're looking to grow, but within a specific market?

A Little Investment Goes A Long Way

When it comes to an attorney or law firm marketing their services to an ideal client base there are a multitude of ways to get in front of potential prospects. For a family law attorney it might be radio spots on a local station during rush hour. If you're an attorney that focuses on DUI representation maybe its television ads around Christmas and New Year's when arrests tend to trend upward. The point is the type of practice area and overall marketplace often dictates what type of marketing opportunities attorneys pursue.

Getting The Most Out Of That Social Post

So, you've been selected to a Super Lawyers or Rising Stars list. Congratulations, at the end of the day only five percent of attorneys are selected to the Super Lawyers list with another two and a hald percent selected to the Rising Stars list in each state. Last week we talked about sharing your accomplishments on social media. Now, let's take it a step further and make sure your posts are getting in front of the largest audience possible. After the high fives and handshakes, here are four applicable steps to help spread the word.

How Will you Prove You're the "Best of the Best"?

There's a preconceived notion out there that attorneys fashion a high opinion of themselves. Whether it's the law school they attended or their win/loss record in cases, the stigma exists. Interestingly enough, in a recent Thomson Reuters study, attorneys in small law firms ranked being "the best of the best" third out of 14 priorities when it came to goals that were most important to them.

Reach a Network Who is Looking For Attorneys Like You

Super Lawyers Business Edition is a trusted legal resource for small and medium-sized businesses needing quality legal counsel. This directory makes it easy for selectees to connect with potential clients and referring attorneys on a local and national scale by putting your name in the hands of key decision-makers responsible for legal hiring.