Posts tagged "online marketing"

Law Firm Reputation and the Affluent Legal Consumer

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage "you get what you pay for." They are interested in an accomplished attorney with expertise in handling their specific legal needs. However, as a Super Lawyers or Rising Stars selectee, you've already got the expertise and reputation to be trusted. If you focus on the right things in your marketing efforts, you can expand your firm's visibility with a highly valued clientele.

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.

First Impressions: How a Well-Written Biography Brings in Clients

We've written about it before, but first impressions are crucial and you often only get one chance at a successful one. Humans make immediate judgements and it impacts decision-making.

Case Study: Reaching the Right Clients

Attorneys want the phone to ring, signaling a steady stream of clients. But what happens when you don't just want a bunch of cases, but the right ones? What if you're looking to grow, but within a specific market?

Use Your Expertise to Gain New Clients

As a lawyer, you have a unique set of skills and knowledge. In your practice area, you've developed enough confidence and wherewithal to become trusted by peers and clients. If you're a Super Lawyers listee or Rising Stars selectee, you have even more evidence of a top-notch reputation.

Making the Most of Your Super Lawyers Directory Listing

Did you get selected to a Super Lawyers or Rising Stars list, but the magazine in your state doesn't publish for a couple months? Now is the time to stake your claim in the SuperLawyers.com directory, the quickest way to spread the news about your selection and persuade potential clients to contact your firm.

Does Your Reputation Meet The "New Normal" Standards?

Gone are the days when an attorney's sole source of business relied upon word-of-mouth referrals from friends and family. More and more consumers of all kinds rely on opinions and experiences of people whom they've never met to provide trusted insights. Couple that with heightened competition from other firms and do-it-yourself legal options, and the challenges to stay relevant mount.

Super Lawyers Answers the Call

The process of hiring an attorney can be a daunting one. No built-in referral network, little idea of what things should cost and perhaps uncertainty as to whether you even have a case. And what happens when emotions and catastrophic injuries enter into the equation?