Posts tagged "Trust"

First Impressions: How a Well-Written Biography Brings in Clients

We've written about it before, but first impressions are crucial and you often only get one chance at a successful one. Humans make immediate judgements and it impacts decision-making.

What Consumers Want to Know about Your Law Firm

It's easy to get nostalgic about where you went to school. Those days when you were young and idealistic, working with challenging professors and forging relationships with your fellow classmates. But think about those classmates for a bit. How many of them are you that close to these days? Are any of them practicing law near you?

What It Means To Have Authenticity on Social Media

How do potential clients see your firm? There's a predisposition amongst legal consumers that attorneys sit in their ivory tower, lording from on high. So while many lawyers are easily accessible, sometimes prospects don't view it that way. It's difficult to hurdle this barrier many consumers have, but doing so will help your firm seem trustworthy and compassionate.

Get Consistent with Your Firm's Online Presence

Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows www.hopkinschiropratic.com. Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?

Capturing the Trustworthiness of Online Reviews

As a Super Lawyers or Rising Stars list selectee, you are among a unique group of attorneys who withstood the rigor of our patented selection process to earn a prestigious honor. That doesn't mean your reputation is perpetually perfect, especially in the world of online reviews.

Securing Client Trust in an Online World

You used to build trust with potential clients the old fashioned way-you looked them in the eye, shook their hand and reassured them that you were the lawyer they could rely on. But trust doesn't start in your office anymore. Today consumers are researching attorneys online so your first point of contact is digital where it is much harder to assure them of your credibility.