Posts tagged "Super Lawyers Marketing Solutions"

Your Marketing Is Bigger Than You Think

Working in a small town shouldn't shrink your thinking. You've been chosen as one of the top 5% of lawyers in your region as a Super Lawyers selectee, or one of the top 2.5% of attorneys as a Rising Stars selectee. There's nothing small-time about that.

Making the Most of Your Super Lawyers Directory Listing

Did you get selected to a Super Lawyers or Rising Stars list, but the magazine in your state doesn't publish for a couple months? Now is the time to stake your claim in the SuperLawyers.com directory, the quickest way to spread the news about your selection and persuade potential clients to contact your firm.

A Little Investment Goes A Long Way

When it comes to an attorney or law firm marketing their services to an ideal client base there are a multitude of ways to get in front of potential prospects. For a family law attorney it might be radio spots on a local station during rush hour. If you're an attorney that focuses on DUI representation maybe its television ads around Christmas and New Year's when arrests tend to trend upward. The point is the type of practice area and overall marketplace often dictates what type of marketing opportunities attorneys pursue.

3 Reasons Your Marketing Team Needs Super Lawyers

Are you responsible for your firm's marketing? Planning a meeting to brainstorm advertising spending for the rest of the year? We want to make sure you have all the tools to make an informed decision. Let Super Lawyers Magazine be part of the answer.

Give Excellence the Attention it Deserves

Firms are spending more time than ever marketing their services to stand out from their peers. But perhaps the easiest and least expensive strategy is to display recognition items in your office to promote your legal achievements.

Print is Integral to Integrated Marketing

Think about your commute to work this morning. You probably heard ads on the radio, drove past billboards or saw advertisements on the train. How many of these registered with you, consciously or otherwise? It's safe to say most of them probably slipped right past without making an impression of any kind.

Put Your Super Lawyers Smile on Video

Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.

From Chemistry to the Law: A Super Lawyers Q&A

Super Lawyers recently had the pleasure of sitting down with family law attorney and five-time selectee Jennifer Shaw from The Shaw Law Group. After spending four years working at Land of Lincoln Legal Assistance Foundation, she entered private practice. In 2003, she opened her own firm in Edwardsville, Illinois. Jennifer is focused on all areas of domestic relations litigation with special emphasis on unmarried couples, particularly members of the LGBT community.

Unleash the Power of the Super Lawyers Directory

So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?

Putting Your Legal Accolades to Work: Your Questions Answered

Last week, Super Lawyers brought you the webcast 6 Ways to Put Your Legal Accolades to Work. This session addressed how you can use legal accolades to support your broader marketing strategy. We received a ton of great questions but couldn't get to them all and wanted to highlight a few below.