Posts tagged "Super Lawyers"

Law Firm Reputation and the Affluent Legal Consumer

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage "you get what you pay for." They are interested in an accomplished attorney with expertise in handling their specific legal needs. However, as a Super Lawyers or Rising Stars selectee, you've already got the expertise and reputation to be trusted. If you focus on the right things in your marketing efforts, you can expand your firm's visibility with a highly valued clientele.

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.

Take Your Directory Listing to the Next Level

Spring has sprung. Well, actually winter is holding a little longer than expected in many parts of the United States. But that doesn't mean you can't find ways to send your law firm's business into full bloom.

Your Marketing Is Bigger Than You Think

Working in a small town shouldn't shrink your thinking. You've been chosen as one of the top 5% of lawyers in your region as a Super Lawyers selectee, or one of the top 2.5% of attorneys as a Rising Stars selectee. There's nothing small-time about that.

Susan S. Brewer, Steptoe & Johnson's CEO, on Courtroom Style and Women's Progress in Law

In the upcoming July issue of Virginia Super Lawyers, we'll feature a story on Susan Brewer, CEO of Steptoe & Johnson. She's the first woman to lead a major West Virginia firm, and while we offer a look at that role in her story, below are a few more nuggets from her interview that didn't make it in.

Happy Anniversary Super Lawyers & Thomson Reuters

This week, Super Lawyers marks our one year anniversary with Thomson Reuters. It's been a great year indeed, and it's been an honor to tell the stories of amazing attorneys from a platform that continues to grow with the help of Thomson Reuters, FindLaw and Hubbard. As a twenty-year member of the Thomson Reuters family via West Publishing, I feel as if Super Lawyers is really at home here. Our motto at West was to provide "better service to the bench and bar," and of course, Thomson Reuters Trust Principles reinforce what Super Lawyers has always stood for -- freedom from bias and dissemination of information. At Super Lawyers, we name the attorneys who exhibit excellence in practice, as evidenced by their nomination by peers and the findings of our independent research team. You can't buy your way onto our list or into our editorial. We disseminate our lists widely so that consumers who need an attorney can use them as input to their important hiring decision. And we surround the lists with editorial that tells the stories of these attorneys who set the bar as jurists, community members and people. It's been a great year for Super Lawyers and I have no doubt 2011 will be even better.