Posts tagged "Super Lawyers"

Three Tips for Better Tracking Your Firm's Marketing Progress

Marketing data can get overwhelming for an attorney. Knowing what to track, how to track it and what it all means seems like a full-time job and you want to get back to practicing law. After all, that's why you became an attorney, and one of the best in the country. However, if you don't take the time to analyze your marketing strategy, how will you know if it's successful?

Winning Over High-Income Consumers

If you're an accomplished attorney who has been named to a Super Lawyers or Rising Stars list, you know the attention to detail, the research, the legal scrutiny it takes to become a top lawyer.

Law Firm Reputation and the Affluent Legal Consumer

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage "you get what you pay for." They are interested in an accomplished attorney with expertise in handling their specific legal needs. However, as a Super Lawyers or Rising Stars selectee, you've already got the expertise and reputation to be trusted. If you focus on the right things in your marketing efforts, you can expand your firm's visibility with a highly valued clientele.

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.

Take Your Directory Listing to the Next Level

Spring has sprung. Well, actually winter is holding a little longer than expected in many parts of the United States. But that doesn't mean you can't find ways to send your law firm's business into full bloom.

Your Marketing Is Bigger Than You Think

Working in a small town shouldn't shrink your thinking. You've been chosen as one of the top 5% of lawyers in your region as a Super Lawyers selectee, or one of the top 2.5% of attorneys as a Rising Stars selectee. There's nothing small-time about that.

Susan S. Brewer, Steptoe & Johnson's CEO, on Courtroom Style and Women's Progress in Law

In the upcoming July issue of Virginia Super Lawyers, we'll feature a story on Susan Brewer, CEO of Steptoe & Johnson. She's the first woman to lead a major West Virginia firm, and while we offer a look at that role in her story, below are a few more nuggets from her interview that didn't make it in.