Posts tagged "Print advertising"

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.

Case Study: Reaching the Right Clients

Attorneys want the phone to ring, signaling a steady stream of clients. But what happens when you don't just want a bunch of cases, but the right ones? What if you're looking to grow, but within a specific market?

Don't Sleep on the Power of Print Advertising

With the end of 2016 in sight you might be mulling over where to allocate remaining marketing dollars. Maybe your thoughts have turned to improving your reputation in the community. Or perhaps you're busy pondering ways to provide better client service in 2017.

Webcast: Don't Push Print Into the Margins

It seems like everywhere you turn someone has an opinion on print advertising. Some say it's too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.

Connecting the Dots: The Correlation Between Print and Online Marketing

For some lawyers, the industry is more exciting and dynamic than ever, with technology bringing about rapid change and new opportunities in the practice of law. Whether its billing software like Time59, or research tools like Fastcase, there are plenty of handy technologies right at your fingertipsIn addition to technology, law firms are embracing social media like never before. In fact, 41% of firms now have social media sites with another one-third of small firms researching legal products and solutions on social media before purchasing.*

Don't Overlook the Power of Print

Power is defined by Merriam-Webster as "the ability to act or produce an effect; control, authority and influence". In contemplating what this applies to, print advertising most likely doesn't bubble to top of mind. But when it comes to your legal practice we think it should - and the research agrees.