Super Lawyers magazine is proud to unveil its Legal Marketing Professional’s Guide. The 32-page guide provides an inside, behind-the-scenes look at what makes the Super Lawyers selection process tick-and how, when armed with this knowledge, a firm’s marketing contact will be primed to offer their attorneys optimum exposure to Super Lawyers.
The information within the pages includes an in-depth examination of exactly what Super Lawyers is, how selection works, how the editorial content is generated, how Top Lists are created, how to refer to Super Lawyers and Rising Stars in communication, and most important, how both an attorney or a firm’s marketing contact can best take advantage of and participate in the Super Lawyers selection process. We’ve also provided quick links to your state pages where you can find state-specific information like key dates, publishing information, magazine and list distribution and top lists.
This guide will provide you with information to help you understand the nomination and selection process for Super Lawyers, and show you how you can effectively participate in that process. View our demonstration video for My.SuperLawyers.com, the online tool for nominations and data verification, where you can also update your profile as well as comment on and evaluate other lawyers.
You will find information and a demonstration video on the Firm Management Tool, which we’ve developed to help make your job easier. The Firm Management Tool allows you to update attorney information, complete data verification forms and track nominations at your firm. You’ll also find helpful tips to maximize exposure when an attorney from your firm is selected to a Super Lawyers list. Conveniently distributed in an electronic format, the guide provides the most up-to-date Super Lawyers information.
Be sure to bookmark the Legal Marketing Professional’s Guide. The answer to your next Super Lawyers question will be just a click away.