So, you’ve been selected to a Super Lawyers or Rising Stars list. Congratulations, at the end of the day only five percent of attorneys are selected to the Super Lawyers list with another two and a hald percent selected to the Rising Stars list in each state. Last week we talked about sharing your accomplishments on social media. Now, let’s take it a step further and make sure your posts are getting in front of the largest audience possible. After the high fives and handshakes, here are four applicable steps to help spread the word.
1. Don’t Forget Your Colleagues
Once you’ve written the content for your post make sure to tag people and add links. Tagging other attorneys means that not only will the people that follow you see the post, but it gives the opportunity for the people that follow them to see the post. It’s beneficial for both parties involved for more exposure. Lastly, when adding a link to the end of your post consider a press release if you have it or sending people your biography page on your firm’s website.
2. Always Use Visuals
Everyone’s heard a picture is worth a thousand words, this applies to social media as well. Visuals on Facebook bring in 40X more shares than any other type of content. Make sure you use tasteful images of an award you’ve received or a picture of you in your office. If you don’t have a professional photographer on hand that’s okay, just make sure your picture isn’t pixilated or fuzzy and that you represent yourself well. The last thing you want to do is push away a potential or current client because of an inappropriate or controversial photo you post.
3. Sweat the Small Stuff
Did you know there is a right and wrong way to speak about your selection? You’re not a Super Lawyer, but you are or have been selected to a Super Lawyers list in your state. Super Lawyers® is a registered trademark and we stress the importance of proper usage of the terms Super Lawyers and Rising Stars.
In addition to speaking about your selection properly, just like your written work, when mistakes appear the assumption will be that you don’t pay attention to detail. One word can make all the difference, so take 15 seconds and have someone in your office take a quick look before your post.
4. Put Some Money Behind It
No one cares about your career and success more than you do, so it’s up to you to make it happen. That’s why paid social media promotion is also necessary. The major platforms all have the option of allowing you to create a desired audience of potential clients using factors like age, location and income level, and then paying to make sure your message reaches their screens. The best part – it’s fairly inexpensive. Sure, likes and shares can happen organically (that is to say, without you paying for them). However, organic reach on social media has been declining and while it’s still an important element of your marketing plan, it can’t be relied upon alone.
The best way to get ahead of the game and make sure you maximize your return is to push the information out to your followers and post in a timely fashion. Make the small time investment in yourself, and let your fans, peers and clients do the rest. For more information and to keep up to date on what’s happening in the legal world follow Super Lawyers on Facebook or Twitter.