Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.
It really goes back to the old saying “If a tree falls in a forest and no one is around to hear it, does it make a sound?” For lawyers, if your consumer base doesn’t know about your recent top list selection, speaking engagement or scholarly writings are you really maximizing your exposure?
It’s with this in mind that Super Lawyers is hosting a webcast, 6 Ways to Put Your Legal Accolades to Work on Wednesday, January 20, 2016. This free webcast will cover how your legal accolades can support your broader marketing strategy.
Among the topics addressed in the webcast are:
- Showcasing your achievements online
- The value of print advertising
- Staying active on social media
- Asking people in your network for referrals
- Being viewed as a legal thought leader by blogging
At the end of the day, legal achievements offer you and your firm an excellent way to differentiate yourselves in the marketplace. In a world where consumers have countless options to choose from, you need to make the strongest case for why you should be the go to attorney.
From showcasing awards and accolades in your office to promoting your achievements on your website, our 6 Ways to Put Your Legal Accolades to Work webcast serves a basic, yet tactical guide on the value of self-promotion. Reserve your spot for the webcast here.