Power is defined by Merriam-Webster as “the ability to act or produce an effect; control, authority and influence”. In contemplating what this applies to, print advertising most likely doesn’t bubble to top of mind. But when it comes to your legal practice we think it should – and the research agrees.
With the sheer volume of digital content, more than ever print advertising – specifically in magazines – has the power to produce awareness of your firm’s brand, demonstrate authority in your practice and influence potential clients.
We looked at reader behavior trends across Super Lawyers Magazine, as well as general-audience consumer magazines, to highlight four key proof points as to why you should care about print advertising: Staying Power, Audience Engagement, Brand Awareness and Target Audience. In addition, it’s important to understand how magazine advertising compliments your digital initiatives to provide a robust marketing strategy. In this day and age it’s vital to be seen online, but an added presence in print will differentiate your firm and provide those extra impressions your competition may not be getting.
For a deeper dive, check out our complete infographic below – the Power of Print.