From modest beginnings as part of Minnesota Law & Politics magazine in 1991, to being acquired by Thomson Reuters in 2010, the Super Lawyers brand has established itself as the leading lawyer rating service in the country. At its core Super Lawyers Magazine provides visibility to attorneys who exhibit excellence in the practice of law, covering what makes them successful both personally and professionally. With an unparalleled readership of 1.2 million attorneys, we connect legal professionals with each other and those who need them.
Leveraging past success for future growth, starting in May 2016 Super Lawyers Magazine will have a refreshed design and contain an expanded editorial lineup with greater variety and more visual content. This new design and format will modernize the Super Lawyers brand while delivering relevant, informative and more diverse content for attorneys. Additionally, the changes will reinforce the value Super Lawyers Magazine provides as an attorney referral source nationwide.
Why the change? We believe this relaunch will provide our readers (including current and past advertisers, as well as those that have never advertised with us) reasons to get excited about the value Super Lawyers Magazine can provide-both from an insightful perspective and a business development opportunity.
Strong engagement is predicted to increase with the new design and editorial direction. Be sure to check out the top 3 reasons to not overlook print advertising this year:
1. GREATER AWARENESS OF THE MAGAZINE
Super Lawyers will devote significant marketing efforts to promote the redesigned publication launch, providing extended exposure to print advertisers.
2. AMPLIFIED READER ENGAGEMENT
The newly redesigned magazine will spark readers’ curiosity which may lead them to spend more time reading the magazine and conversing about it with colleagues and peers.
3. IMPROVED EDITORIAL LINEUP
The expanded editorial lineup will have greater variety and general interest stories which should give the magazine a longer shelf life.
Did you know that 57% of Super Lawyers Magazine readers pass the magazine on to three or more people? Additionally, readers spend an average of 30-60 minutes with each issue? Now is the time to consider how an advertising presence in this newly redesigned magazine could strengthen your firm’s reputation, reach a vast network of referring attorneys and help achieve your business development goals. To learn more about advertising opportunities visit SuperLawyers.com/Advertising or contact your Associate Publisher today.