In July 2015, we sent out a attorney referral survey to all recently selected Super Lawyers attorneys. The survey included 18 questions that focused on the importance of referrals when practicing law. Did you know 85% of attorneys selected to a Super Lawyers or Rising stars list referred a client to a fellow selected attorney in the past year?
We received more than 5,000 responses, including hundreds of testimonials on how Super Lawyers contributes to their overall referral network. Through this survey, attorneys discussed how often they give out referrals, how referrals contribute to their new business and what they look for when giving a referral. Specifically, more than 95 percent of the surveyed attorneys have referred a client to a private law firm, other than their own, within the past 12 months. In addition, over half of those attorneys refer a client at least once a month. In the legal field, referrals are commonly given when an attorney doesn’t practice in a specific type of law or is located outside the geographic area.
Additional findings from the survey indicated that the top three factors that influence an attorney-to-attorney referral are:
- Expertise and reputation
- Quality of work
This connects directly to the Super Lawyers mission of providing visibility to those who exhibit excellence in the practice of law. When an attorney is selected to a Super Lawyers or Rising Stars list, he or she becomes a part of an exclusive attorney referral network made up of outstanding attorneys and exceptional leaders in their industry.
But don’t just take our word for it. Hear what two of our selectees had to say below.
- “The Super Lawyers list is my first and most important reference when considering to whom a client referral should go.”
-John Marchese, Colucci & Gallaher, P.C. Buffalo, NY
- “Super Lawyers has been a great asset in referral business especially from lawyers outside my own state referring business to me and when I look for lawyers in other states. I know that using Super Lawyers Magazine or the online directory will find clients the best in our business across the country.”
-John A. Lentine, Sheffield & Lentine, P.C. Birmingham, AL
To learn more about the survey check out the infographic below and don’t forget to download our playbook Master the Art of Referrals.