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How to Build a Positive Reputation — One Firm’s Story

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How to Build a Positive Reputation — One Firm’s Story

Your firm’s reputation is critical to finding a niche in the legal market. Whether you practice criminal defense, family law or mass torts, the way in which past, current and future clients view you is the key to unlocking success.

For Super Lawyers and Rising Stars selectees, the first step in managing your reputation speaks loud and clear. You were vetted by your peers and independent researchers to recognize your professional achievements. But getting selected doesn’t happen overnight, it takes commitment and a vision for success.

Take the firm of Levy Konigsberg for example. In the 1970s, Levy Konigsberg’s founding partner Stan Levy was one of the first to venture into asbestos litigation. The process of building a niche in the market and showing evidence of expertise was an aim from the start. When Levy started the New York firm in 1985, they helped pave the road for asbestos litigation and lead poisoning cases, and became known as the place to turn for landmark cases with complex litigation.

Ever since, they’ve fought hard to keep that market share and show clients they’re at the forefront of mass torts precedent.

“There’s so many types of litigation, but we’re certainly focused where we are the leader and we’ve developed that reputation over time,” said Robert Komitor, a 13-time Super Lawyers selectee. “Wins are great, and critically important, but we approach the concept, the idea and then the win. That’s how we approach things.”

The firm doesn’t paint with a broad brush and instead chooses very specifically and strategically. Komitor said they want to approach litigation from a different angle to determine how to select the right cases. While reputation isn’t just about wins, the firm’s attention to detail has led to plenty of rewards, to the tune of more than $1 billion in verdicts.

Recently, a New Jersey jury awarded $117 million verdict to Levy Konigsberg’s case against Johnson & Johnson, led by Super Lawyers selectee Moshe Maimon. That was only the latest of landmark verdicts obtained by Maimon and his partners. Back in the 1990’s, Maimon and Komitor secured one of the largest verdicts ever in an asbestos case, obtaining a verdict of more than $47 million on behalf of three clients in New York. Most recently, Super Lawyers selectee Jerome Block scored a groundbreaking verdict of more than $43 million in Massachusetts against a tobacco company on behalf of a client who developed lung cancer from cigarette smoking and asbestos exposure. In addition, the firm has taken the lead in lead poisoning cases, such as the water crisis in Flint, Michigan, overseen by Super Lawyers Rising Stars listee and partner Corey Stern.

As the go-to firm in these types of litigation, Levy Konigsberg currently has 14 Super Lawyers and Rising Stars selectees at the firm.

“I think the reason we continue to get the Super Lawyers designation is because are continuing to evolve,” Komitor said. “My partners are very creative. They look at cases from all angles. Once we try that case, others may come.”

There’s a mutual understanding in the legal field and in the courtroom about the types of work and commitment needed to receive a third-party validation such as a Super Lawyers designation.

“You’ve been acknowledged as a respected member by your peers and there’s nothing better than that,” Komitor said. “When we speak to clients, I’m happy to tell them: A. We have this wonderful designation and B. It continues and that’s important. If you’re no longer listed, you’ve stopped growing and leading.”

To learn more about Komitor and other Levy Konigsberg attorneys, check out the firm’s profile on Super Lawyers.com, see their selection in the 2018 New York Metro Super Lawyers Magazine and take a look at the firm’s website.

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