Forming a professional network in the legal community is vital to developing new business at your firm. In the last quarter alone, 85%* of attorneys say they have referred clients to other attorneys, with 75%* saying they received referrals back.
Ask any small law firm attorney what their number one source of new clients is, and just about all of them will tell you it’s referrals. Although the internet is the go-to resource for finding many products and services in today’s technology driven world, when it comes to hiring a professional, good old word-of-mouth still has its place.
Maybe it’s because a relationship with a lawyer, realtor, accountant, or doctor is more intimate than say, a photographer. Or maybe it’s because professional services are more serious in nature and require more trust from the relationship.
Whatever the cause, the effect is that referrals still continue to be the number one source of new client leads for many attorneys. So if you are in the business side of the legal industry, Super Lawyers Business Edition is a great source for standing out to referral sources -whether you wish to increase or simply maintain your network.
Super Lawyers Business Edition is an annual resource that serves as the go-to guide for 55,000+ executives with a focus on small companies this year who are in charge of making legal hiring decisions as well as 10,000 law firms nationwide. This magazine features a listing of all firms with 2015 Super Lawyers selectees in the following business practice groups: Business and Transactions; Construction, Real Estate and Environmental; Employment; Intellectual Property; and Litigation.
Don’t just take it from us, hear what other attorneys have to say about Business Edition:
Super Lawyers Business Edition has replaced other lawyer rating services as my go to resource when seeking to refer clients outside my geographic area.”
- “Advertising gives our firm national exposure…our brand is stronger because of the publication.”
- “It has helped me to expand my practice by presenting my qualifications to a wider audience of potential clients and referral sources than I could ever have reached on my own.”
To learn more or read the 2014 Super Lawyers Business Edition, visit http://www.superlawyers.com/about/business_edition.html.
Interested in advertising? Contact your Associate Publisher today.
*July 2015 Super Lawyers Attorney Referral Survey