It’s important for you as an attorney to target your advertising to reach the right clients at the right time. One of the easiest ways to get in front of your audience as a selectee is with a Super Lawyers Premium Online Attorney Profile.
The increased exposure can help you bring in more cases and here is how one listee did it.
For Claudia Lagos, a four-time Super Lawyers Rising Stars selectee at Scully & Lagos who specializes in criminal defense and represents clients in Boston and throughout Massachusetts, it’s about reaching quality clients that fit a niche criminal defense practice.
That’s why she recently invested in a Premium Online Attorney Profile on SuperLawyers.com and targeted directory ads to raise brand awareness around specific criminal defense issues that her desired clients face.
“Super Lawyers has a really good reputation and clients care about you being on the list,” Lagos said. “Clients see it as meaning I’ve already been vetted. They can trust that I’m a good attorney.”
And it works. She’s gained greater visibility among those searching for a female criminal defense attorney in the Boston area. Lagos has experienced 71 clicks-to-call or email on her directory advertisements and a 67 percent increase in views of her Super Lawyers profile in the last year. In addition, the firm overall received 120 contacts and 67 law firm profile visits during the same time frame.
Lagos isn’t the only one reaping the benefits of the SuperLawyers.com directory. Each month, 600,000 searches are conducted on the directory and profiles are viewed 800,000 times.
Capitalizing on the SuperLawyers.com directory is the fastest way to leverage your accolades and reach potential clients. And with Super Lawyers running a Cyber Week sale, now is the time for Super Lawyers and Rising Stars selectees to upgrade their online presence. Learn more and invest in your directory presence today.