When it comes to an attorney or law firm marketing their services to an ideal client base there are a multitude of ways to get in front of potential prospects. For a family law attorney it might be radio spots on a local station during rush hour. If you’re an attorney that focuses on DUI representation maybe its television ads around Christmas and New Year’s when arrests tend to trend upward. The point is the type of practice area and overall marketplace often dictates what type of marketing opportunities attorneys pursue.
For attorney Daniel V. Carsey, partner at the Oklahoma City law firm of Rischard & Carsey, PLLC, getting in front of small and medium sized businesses that were priced out of representation from larger law firms is a major initiative. The business litigator and perennial Rising Stars list selectee partnered with Super Lawyers to highlight the honor with a Premium Online Attorney Profile. In the last year alone, Carsey can trace back significant earnings derived by his personal profile through Super Lawyers.
“We are trying to get the message out to small and medium sized businesses through online media that we are a cost-effective and value added option for their legal needs,” says Carsey. “Not only did that happen, but we’ve been able to sustain longstanding partnerships with certain clients who contacted us through Super Lawyers.”
Staking your claim in the SuperLawyers.com directory is the quickest avenue for your hard work to be recognized. In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And the numbers prove it. Roughly a year ago we continued to make enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. Since May 2015, SuperLawyers.com received over 15 million page views and directory traffic has increased 310 percent since that time. In addition, visits to SuperLawyers.com profiles have increased by 46 percent year-over-year.
Overall attorney Daniel Carsey receives about ten inquiries per month that he can directly relate back to his Super Lawyers profile. These leads are qualified and many of the legal consumers cite the ease of working with the directory. Now’s the time to reap the rewards of a SuperLawyers.com online presence by learning more today.