September 2018 Archives

Case Study: Finding the Needle in the Haystack

Rob Sullivan, founder of Sullivan Law LLC in Kansas City, Missouri, knew he wanted less time between cases and more ability to focus on the large cases for which he's developed a sterling reputation. As a personal injury attorney and Super Lawyers selectee since 2010, he had centered his practice around referrals and didn't put much investment into marketing.

Through Trial and Tribulation

A diverse set of skills and experiences showed itself in the latest issues of Super Lawyers Magazine. From immigrating to America, to persevering through familial heartache and experiencing the elation of trial success, Super Lawyers selectees commit to their craft. In the following stories, you get a picture of what it takes to become a top-rated attorney.

Making Referrals a Cornerstone of Your Firm's Marketing Strategy

Word-of-mouth is critical for attorneys. It elevates happy clients and it serves as a proof point to a job well done. This leads to referrals and the cycle starts again. However, making referrals a cornerstone of your business isn't just about face-to-face interactions. It's also about the way you diversify your marketing as an attorney.