August 2018 Archives

Resilience Shows in Super Lawyers Selectees

Each attorney has a narrative surround their success. In the most recent issues of Super Lawyers Magazine, our cover subjects show how critical it is for a lawyer to showcase resilience. Whether that's through hardship, representing a difficult case or leading through change, these stories show how top-rated attorneys guide their clients through the highs and lows. Take a look at the stories below to witness the breadth of their abilities.

Law Firm Reputation and the Affluent Legal Consumer

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage "you get what you pay for." They are interested in an accomplished attorney with expertise in handling their specific legal needs. However, as a Super Lawyers or Rising Stars selectee, you've already got the expertise and reputation to be trusted. If you focus on the right things in your marketing efforts, you can expand your firm's visibility with a highly valued clientele.

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.