Inside Super Lawyers Blog

Through Trial and Tribulation

A diverse set of skills and experiences showed itself in the latest issues of Super Lawyers Magazine. From immigrating to America, to persevering through familial heartache and experiencing the elation of trial success, Super Lawyers selectees commit to their craft. In the following stories, you get a picture of what it takes to become a top-rated attorney.

Making Referrals a Cornerstone of Your Firm's Marketing Strategy

Word-of-mouth is critical for attorneys. It elevates happy clients and it serves as a proof point to a job well done. This leads to referrals and the cycle starts again. However, making referrals a cornerstone of your business isn't just about face-to-face interactions. It's also about the way you diversify your marketing as an attorney.

From the Vault -- "Justice at Abu Ghraib"

In the wake of 9/11, civil rights and employment lawyer Shereef H. Akeel, of Akeel & Valentine in Troy, Michigan, found his calling representing Muslim Americans who had been victims of discrimination. But his most notable case might have been a class-action lawsuit on behalf of detainees held in the infamous Abu Ghraib prison in Iraq. Akeel described the case to us in the 2006 edition of Michigan Super Lawyers Magazine.

Resilience Shows in Super Lawyers Selectees

Each attorney has a narrative surround their success. In the most recent issues of Super Lawyers Magazine, our cover subjects show how critical it is for a lawyer to showcase resilience. Whether that's through hardship, representing a difficult case or leading through change, these stories show how top-rated attorneys guide their clients through the highs and lows. Take a look at the stories below to witness the breadth of their abilities.

Law Firm Reputation and the Affluent Legal Consumer

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage "you get what you pay for." They are interested in an accomplished attorney with expertise in handling their specific legal needs. However, as a Super Lawyers or Rising Stars selectee, you've already got the expertise and reputation to be trusted. If you focus on the right things in your marketing efforts, you can expand your firm's visibility with a highly valued clientele.

Calls-to-Action: Two Ways to Create an Effective CTA

When you're spending money on print marketing and creating a message for potential clients about how you can solve their legal problems as a Super Lawyers or Rising Stars selectee, missing a compelling call-to-action leaves a consumer with nowhere to go.

From the Vault -- "The Last Laugh"

The only thing more colorful than legendary Oregon personal injury attorney William A. Barton's personality might be his legal career. He's worked cases involving the sovereign immunity of the Vatican, the infamous Rajneesh movement and the Boy Scouts of America. In the cover story of the 2007 edition of Oregon Super Lawyers Magazine, Barton's colleagues shared their thoughts on his success.

First Impressions: How a Well-Written Biography Brings in Clients

We've written about it before, but first impressions are crucial and you often only get one chance at a successful one. Humans make immediate judgements and it impacts decision-making.

How Ron Meshbesher Led Me to Family Law

In the latest issue of Minnesota Super Lawyers Magazine, Minneapolis ADR specialist Marty Swaden discusses his sidelight as a singer and theatrical performer for, among others, Minnesota Opera Company. Another interesting aspect of Swaden's story involves Ron Meshbesher, the legendary Minnesota attorney who died last month at the age of 85. Here's what Swaden recalls about meeting the Minnesota legal giant, and how it changed his life.