SuperLawyers.com Search has Gotten Smarter
Bring online life to your firm today!
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.
What changed in the search results?
SuperLawyers.com search is now streamlined to only display relevant listings by name, legal issue and location. Previously, searching for "Family Law" in the SuperLawyers.com directory delivered results of attorneys who had Family Law listed in their online profile text, but not necessarily listed as their practice area. Now, only people with that practice area (or NEW designated focus areas related to Family Law such as Divorce, Adoption, Child Support, etc.) will be listed in those result pages.
How are selectees listed on SuperLawyers.com impacted?
Now that search is streamlined by name, legal issue, and location, a selectee's online profile will display under more relevant search results. The key to being seen by this new search function is to add focus areas that best reflect their practice.
Super Lawyers Selectees: Add your focus area(s)
To reap the benefits of these new search enhancements, all selected attorneys must add focus areas by logging in to their My.SuperLawyers.com account. Follow these easy steps to add focus area(s):
1. Login to https://my.superlawyers.com/
2. Click Manage Your Profile tab
3. Click Edit This Information button
4. Scroll down to Practice Areas Focus Areas section (and ensure your practice areas are up-to-date; you may choose up to six)
5. Check Focus Areas that apply only to your practice
6. Click Save to finish
Please note: Designated focus areas will not be listed on an attorney's SuperLawyers.com online profile, but will help their profile appear in the most relevant search results to their practice. Below is what the section you'll be filling out will look like.
Maximize Your Visibility with New Attention-Grabbing TopSpots
It should come as no surprise that the most popular method of finding a lawyer today is via...you guessed it...the Internet. It has given prospective clients the ability to thoroughly evaluate any attorney or firm. A potential client is looking for more than just a link to your website. The most critical and strategic thing you can do is to influence what a prospective client will see when they do a Google search.
Let Super Lawyers help you have a better presence on those searches with refined SEO best practices. Our Premium Online Firm Profile provides a professionally written synopsis of your firm's practice, credentials and achievements, aiming to set you apart from your competitors while validating you as a preferred choice for handling their legal issue. This profile highlights the attorneys at your firm who have been selected to a Super Lawyers or Rising Stars list from any year.
The Premium Online Firm Profile also comes with a customized subdomain (i.e., FirmURL.SuperLawyers.com) to assist with your domain brand strategy and increase recognition of your domain. This online solution leverages responsive design, providing an optimal user experience. It will also display the layout best suited for the visitor, whether using a smartphone, tablet or desktop computer.
Why is the Premium Online Firm Profile right for me?
Outfitted with a choice of three stylish, template designs, the Premium Online Firm Profile flaunts a six-page, upgraded profile. Other attention-grabbing enhancements include a professionally written firm overview and a pie chart of your firm's primary practice areas. A visually optimized email contact form
flanks every page.
Accessibility is a snap as the Premium Online Firm Profile has responsive design that adapts to desktop, mobile and tablet devices. Potential clients can access your profile on any device, wherever they go.
It Offers Instant Visibility
You'll benefit from a brand-strengthening, easy-to-remember subdomain as well as a separate Premium Online Firm Profile for each office location. The design accommodates links to your other online properties, social media and blogs.
Learn more about the Premium Online Firm Profile and visit our online store to purchase today.
Did you know that SuperLawyers.com received 6.4 million visits in 2013? That's a lot of people searching online for an attorney and landing on our website! What are you, as a selected attorney, going to do to capture their attention?
Introducing the latest way to stand out from the crowd and reach potential clients: Super Lawyers TopSpots. This visibility opportunity for attorneys selected to a Super Lawyers or Rising Stars list is:
- Exclusive. Set yourself apart from competitors with one of only three TopSpot listings available
- Targeted. Reach your ready-to-hire audience using a highly effective search method by practice area and geographic location
- Measurable. Monitor your success using traffic data for your listing
Here's how it works: A TopSpot provides exclusive top-three placement in the Super Lawyers online attorney directory, allowing you to target clients by practice area and geographic location. For example, if you have a TopSpot for bankruptcy in Minneapolis, your attorney profile search result will be one of the first listings people see when they visit SuperLawyers.com and search for "bankruptcy attorney in Minneapolis."
To purchase a TopSpot, an attorney must have a Premium Online Attorney Profile. By itself, this profile is extremely powerful by way of professionally-written, search engine optimized content and the ability for you to link all of your online properties on your profile. Even more, optimized contact options and an interactive map make it easy for potential clients to get in touch with you. But when combined with a Top Spot, the visibility opportunities are endless. Not only will ready-to-hire consumers see you first (with your TopSpot), they will get to know you and your practice on a more personal level (with the information in your Premium Online Attorney Profile).
You can find out more details about TopSpots here. Don't miss out on the opportunity to capture the attention of clients who need your counsel-get your TopSpot today!