Third-Party Support Archives

A Savvy Approach to Finding Quality Leads

For Hunt & Tuegel, PLLC out of Central Texas, free legal consultations were becoming an issue. While they were offering advice and sitting down face-to-face with prospects, they weren't seeing a return with regards to high quality clients. To remedy this issue, they decided to use their FindLaw website and Super Lawyers list selections to pursue the type of client they were interested in.

Does Your Reputation Meet The "New Normal" Standards?

Gone are the days when an attorney's sole source of business relied upon word-of-mouth referrals from friends and family. More and more consumers of all kinds rely on opinions and experiences of people whom they've never met to provide trusted insights. Couple that with heightened competition from other firms and do-it-yourself legal options, and the challenges to stay relevant mount.

Super Lawyers Answers the Call

The process of hiring an attorney can be a daunting one. No built-in referral network, little idea of what things should cost and perhaps uncertainty as to whether you even have a case. And what happens when emotions and catastrophic injuries enter into the equation?

Managing Your Firm's Reputation Online

Maintaining a good reputation is an important part of any attorney's ongoing activities. A positive reputation is often what causes a potential client to seek the services of a specific law firm or attorney. In fact, 88% of consumers stated that a lawyer's "reputation" was one of the top two most important pieces of information they rely when choosing an attorney.*

Being Where Potential Customers Are: A Q&A with Attorney Todd Spodek

Over the past ten years Todd Spodek, founder at Spodek Law Group P.C., has built his law practice into a high-demand New York City trial law firm, based on positive results and high-profile court cases. From Fox News to Entrepreneur.com to Entertainment Tonight Todd relishes the idea of his firm being noticed in a crowded marketplace. We spoke with Todd briefly about his first Rising Stars list selection as well as everything from Instagram to online marketing.

What It Means To Have Authenticity on Social Media

How do potential clients see your firm? There's a predisposition amongst legal consumers that attorneys sit in their ivory tower, lording from on high. So while many lawyers are easily accessible, sometimes prospects don't view it that way. It's difficult to hurdle this barrier many consumers have, but doing so will help your firm seem trustworthy and compassionate.

Breathing Life Into a Small Law Firm in the Big City

For Liane Fisher, senior partner at Fisher Taubenfeld LLP in New York City, the demands of running a business and a law practice at the same time was a juggling match to say the least. Whether it was human resources, budgeting, marketing or even networking, Liane wanted to dedicate more time to the practice of employment law.

How Will you Prove You're the "Best of the Best"?

There's a preconceived notion out there that attorneys fashion a high opinion of themselves. Whether it's the law school they attended or their win/loss record in cases, the stigma exists. Interestingly enough, in a recent Thomson Reuters study, attorneys in small law firms ranked being "the best of the best" third out of 14 priorities when it came to goals that were most important to them.

Securing Client Trust in an Online World

You used to build trust with potential clients the old fashioned way-you looked them in the eye, shook their hand and reassured them that you were the lawyer they could rely on. But trust doesn't start in your office anymore. Today consumers are researching attorneys online so your first point of contact is digital where it is much harder to assure them of your credibility.

Don't Sleep on the Power of Print Advertising

With the end of 2016 in sight you might be mulling over where to allocate remaining marketing dollars. Maybe your thoughts have turned to improving your reputation in the community. Or perhaps you're busy pondering ways to provide better client service in 2017.