On "Love Your Lawyer" Day, we asked Super Lawyers selectees why they chose to become attorneys. After all, the legal realm can be a challenging field, and it certainly isn't for everyone. Attorneys who have been selected for Super Lawyers have risen not only to meet these high expectations, but have gone above them, too, so their responses promised to be illuminating. In the responses we received, we saw two significant trends emerge.
Whether you have been selected to a Super Lawyers or Rising Stars list, or have peers or attorneys at your firm who have been, it's a distinct honor to recognize. Being selected is no small feat with only five percent of attorneys selected to the Super Lawyers list and two and a half percent selected to the Rising Stars list in each state.
For quite some time we've been intrigued to learn the ways our Super Lawyers and Rising Stars selectees promote and celebrate their accomplishments. Last month, we asked our Facebook community to let us know how they go about sharing the good news (and offered 4 Super Lawyers Pub Glasses as giveaway prize). Lawyers from all over the country sent various answers, each sharing their experiences (some more light-hearted than others). Let's look at what some of the Super Lawyers Facebook community members had to say.
Our Super Lawyers staff would like to wish you all a happy holiday with your family and friends. As a memento of our appreciation over the past year we invite you to view the video below.
Super Lawyers has always prided itself on building relationships with city and regional publications in the 34 markets in which we select attorneys to our lists. The past few years, we have also had the privilege of partnering with The New Yorker and Wired magazine to highlight firms that exhibit excellence in practice by naming them to exclusive firm lists. We invite you to learn more about how the lists were created below.
Over the next couple of months we will be posting a five-part blog series that touches on building a strong referral network. Each piece will provide concrete tactics on how to cultivate and maintain relationships with referral sources-both clients and other attorneys. Today we take a look at the value of providing exceptional customer service.
Firms are spending more time than ever marketing their services to stand out from their peers. But perhaps the easiest and least expensive strategy is to display recognition items in your office to promote your legal achievements.
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.
You've heard it before....."He must have paid a lot of money to be on the front cover of the magazine", "How many people did she have to petition to be selected?" or even "His advertising dollars got him in the magazine." This blog post exposes some of the wide-ranging myths we hear about our selection process - and the facts that debunk them.
Forming a professional network in the legal community is vital to developing new business at your firm. In the last quarter alone, 85%* of attorneys say they have referred clients to other attorneys, with 75%* saying they received referrals back.