Unleash the Power of the Super Lawyers Directory
Secure a Spot at the Top of the SuperLawyers.com Directory
So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?
Staking your claim in the SuperLawyers.com directory is the quickest avenue for your hard work to be recognized. In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And the numbers prove it. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. Since May 2015, SuperLawyers.com received over 14 million page views and directory traffic has increased 200 percent since that time. In addition, the average conversion rate of visitors from SuperLawyers.com to a firm's website rose to 27 percent.
All the recent improvements are exceptional but we're most thrilled to see it paying off for our customers. "Some of my best cases have come through inquiries from my Expanded Online Attorney Profile," says Whitney Warner, founding partner Moody and Warner, P.C. "I get more internet inquiries through Super Lawyers than my firm website or any other internet source. I no longer spend marketing money on anything else."
Need more proof? Join our friends at FindLaw for an upcoming webcast titled Getting More out of Legal Directories. The webcast will teach you how issues like accuracy, type, volume of information and even which directory you're using make a big difference. So don't delay, register for your spot today.
Staking Your Claim as a Legal Thought Leader
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.
In a competitive legal directory industry, we are pleased to see our improvements have increased visibility for our customers across the board. In fact, the SuperLawyers.com directory traffic increased 150% in March 2016 when compared to May 2015.
In addition to the high ranking of our directory in search results, there are several other good reasons to incorporate legal directories into your online marketing strategy. From direct referrals, to backlinks to your website, to managing your reputation online, directories are the place to see and be seen.
And when it comes to securing a spot at the top of the SuperLawyers.com directory there is no better way than two distinct advertising opportunities: TopSpots and Spotlights. Both products allow you to target clients by practice area and geographic location as well as contain key information such as your firm's name, location, phone number and a brief tagline.
As an added bonus there is now additional inventory in our SuperLawyers.com attorney directory: TopSpots now provide top-five placement and our brand new Spotlights offer secondary placement. With TopSpots or Spotlights, your attorney profile search result will be one of the first listings people see when they search in the Super Lawyers directory.
So don't delay, act now to bolster your presence in the SuperLawyers.com directory.
A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*
Historically, a lawyer's role has always been that of an advocate, the person who could analyze a situation and provide their clients with sound legal advice. As the competition to provide legal services increases, lawyers need to find more ways to provide value to their clients. Creating content that showcases you and your firm as the expert on a particular subject is a great way to gain trust with prospective clients and stay top of mind with past clients. This is an investment in your firm's future, one that can deliver new website visitors and build trust with potential clients.
It's essential for any lawyer to create content on a consistent basis that demonstrates your knowledge and expertise in a specific area. Having a diverse social media presence can help you promote your personal and professional endeavors and expand your sphere of influence. Putting some effort into scheduled blog posts can usher in new opportunities such as case leads, networking contacts, and writing and spe aking engagements. A high-quality whitepaper or eBook allows you to showcase your technical knowledge, awareness of your clients' needs and concerns, and commitment to client service and long-term relationships.
Too often one of the first things that falls by the wayside at law firms is the creation of content. That's where Super Lawyers steps in with our brand new Legal Leader content marketing solution. This product delivers a white paper with forward-thinking content in a professional package that aligns with your brand.
Super Lawyers Legal Leader white papers are:
- Inspired by your interests, experience and perspective and reflect your passion and knowledge about a particular legal issue.
- Branded with a professional layout and custom design/graphics that are aligned with your existing web presence.
- Promoted through a content marketing program leveraging social media, blog posts, strategic paid advertising and more!
- Impactful to your online visibility and your overall market presence.
This white paper helps reinforce your position as a thought leader among peers and adds to your credibility among your clients. Demonstrate your knowledge and market perspective with Legal Leader. Learn more today by visiting http://www.superlawyers.com/about/legal_leader.html.
*Custom Content Counsel