Consider for a moment that your primary doctor refers you to a chiropractor in your area. When you visit the website the URL shows www.hopkinschiropratic.com. Upon poking around a bit you learn the business is actually named Hopkins & Sims Chiropractic. Next you visit their Facebook page, where instead of talking about chiropractic services the majority of the content is centered on acupuncture. In addition, you notice the phone number on their website doesn't match the Google business listing. Would this turn you off to the business as a whole and would you continue looking for another chiropractor?
So you've been selected to a Super Lawyers or Rising Stars list. Congratulations, that's no small feat. Remember, only 5 percent of attorneys are selected to the Super Lawyers list with another 2.5 percent selected to the Rising Stars list in each state. Maybe you found out about this exclusive honor recently but the list for your market doesn't publish for three months. Looking for the best way to maximize your visibility around this unique achievement in the meantime?
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.
A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*
Did you know nearly 86% of the U.S. Internet audience watches online video? What are you doing to engage visitors on your firm's online properties?
Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).
As the Smartphone market continues to grow with no signs of slowing down, it is extremely important to ensure that mobile users are served content formatted for mobile devices giving them the best user experience possible. After all, mobile web users want answers and are generally on-the-go and looking for specific, timely information.
(Note: This content is posted on behalf of Heather Walker, Super Lawyers Sr. Director.)
It's not uncommon for a firm to have more than one attorney selected to a Super Lawyers list. Is this the case with your firm? If so, you might be wondering how to promote not only your selected attorneys, but the firm as a whole. The good news is that Super Lawyers has a solution: the Online Firm Profile.
There's a new way for selected attorneys to showcase their accomplishment online: a complimentary Super Lawyers attorney badge. Interested in more ways to promote selection to a Super Lawyers or Rising Stars list? Attorneys selected to a Super Lawyers or Rising Stars list from any year have the exclusive opportunity to display a personalized badge on their website, blog or other online property at no cost.