Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.
Our Super Lawyers staff would like to wish you all a happy holiday with your family and friends. As a memento of our appreciation over the past year we invite you to view the video below.
Last month we published a blog highlighting the value of providing exceptional customer service. Today, we are back with part two of the series which takes a look at what steps you can take to nurture relationships with current clients.
Last month we talked about the second step of the patented Super Lawyers selection process, independent research. Today we are back to culminate this blog series by examining the final phase of the process.
Did you know 46% of Super Lawyers or Rising Stars selected attorneys have referred a client to a fellow selected attorney four or more times in the past year?* Super Lawyers Business Edition serves as a credible, comprehensive and diverse listing of outstanding business attorneys that can be used as a resource for referring attorneys searching for legal counsel.
Super Lawyers has always prided itself on building relationships with city and regional publications in the 34 markets in which we select attorneys to our lists. The past few years, we have also had the privilege of partnering with The New Yorker and Wired magazine to highlight firms that exhibit excellence in practice by naming them to exclusive firm lists. We invite you to learn more about how the lists were created below.
In a September blog post we explored the first step of the patented Super Lawyers selection process, the creation of the candidate pool. Today we are talking about the second step: Independent Research. And don't forget, we'll be back next month to culminate this three-part blog series by highlighting the role peer evaluation plays in selection.
Last month we took a look at some of the myths associated with our selection process and we debunked many of their claims. Now we're taking a deeper approach to educate consumers and attorneys on the ins and outs of how we compile our lists in a three-part blog series. Today we are talking about the first part of our selection process: creation of the candidate pool and nominations.
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.
You've heard it before....."He must have paid a lot of money to be on the front cover of the magazine", "How many people did she have to petition to be selected?" or even "His advertising dollars got him in the magazine." This blog post exposes some of the wide-ranging myths we hear about our selection process - and the facts that debunk them.