It seems like everywhere you turn someone has an opinion on print advertising. Some say it's too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.
With May ending we wanted to recap the two magazines released this month: 2016 Pennsylvania and Delaware Super Lawyers Magazine and 2016 Southwest Super Lawyers Magazine.
Whether you have been selected to a Super Lawyers or Rising Stars list, or have peers or attorneys at your firm who have been, it's a distinct honor to recognize. Being selected is no small feat with only five percent of attorneys selected to the Super Lawyers list and two and a half percent selected to the Rising Stars list in each state.
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user experience for our visitors. Roughly a year ago we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory.
For some lawyers, the industry is more exciting and dynamic than ever, with technology bringing about rapid change and new opportunities in the practice of law. Whether its billing software like Time59, or research tools like Fastcase, there are plenty of handy technologies right at your fingertips. In addition to technology, law firms are embracing social media like never before. In fact, 41% of firms now have social media sites with another one-third of small firms researching legal products and solutions on social media before purchasing.*
Leveraging past success for future growth Debra Schoenberg, founder of Schoenberg Family Law Group, P.C., located in San Francisco, California was in search of unique ways to attract an affluent client base. As a six-time Super Lawyers selectee, Debra has valued leveraging the Super Lawyers distinction that only five percent of attorneys in Northern California receive, using it as a catalyst for the firm's development.
At the end of the day, legal achievements offer you and your firm an excellent way to stand out in a crowd from others. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Nowhere is this concept more present than at Stange Law Firm in St. Louis, Missouri.
As February comes to a close we wanted to recap some of the editorial subjects for the three magazines released this past month: 2016 San Diego Super Lawyers Magazine, 2016 Indiana Super Lawyers Magazine and 2016 Georgia Super Lawyers Magazine.
Power is defined by Merriam-Webster as "the ability to act or produce an effect; control, authority and influence". In contemplating what this applies to, print advertising most likely doesn't bubble to top of mind. But when it comes to your legal practice we think it should - and the research agrees.
How law firms invest in junior partners and associates is a balance of planning, coaching, monitoring and handling the different psychological make-up of lawyers at the firms.