You used to build trust with potential clients the old fashioned way-you looked them in the eye, shook their hand and reassured them that you were the lawyer they could rely on. But trust doesn't start in your office anymore. Today consumers are researching attorneys online so your first point of contact is digital where it is much harder to assure them of your credibility.
With the end of 2016 in sight you might be mulling over where to allocate remaining marketing dollars. Maybe your thoughts have turned to improving your reputation in the community. Or perhaps you're busy pondering ways to provide better client service in 2017.
Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.
Super Lawyers recently had the pleasure of sitting down with family law attorney and five-time selectee Jennifer Shaw from The Shaw Law Group. After spending four years working at Land of Lincoln Legal Assistance Foundation, she entered private practice. In 2003, she opened her own firm in Edwardsville, Illinois. Jennifer is focused on all areas of domestic relations litigation with special emphasis on unmarried couples, particularly members of the LGBT community.
Last week, Super Lawyers brought you the webcast 6 Ways to Put Your Legal Accolades to Work. This session addressed how you can use legal accolades to support your broader marketing strategy. We received a ton of great questions but couldn't get to them all and wanted to highlight a few below.
You see that plaque above your desk? Although valuable for clients that make it through the door, no one outside your office can see it. Learn more about why an integrated approach to promoting your legal accolades, focused on achieving maximum visibility, can change that during our upcoming webcast.
Are you a Super Lawyers or Rising Stars selectee from a business-related practice area looking to reach a massive ready-to-hire audience? Interested in another opportunity to leverage this distinction in front of 55,000 CEOs, presidents and business owners?
What makes Super Lawyers selectees tick? That's the question Super Lawyers Magazine has always sought to answer. Now with a fresh new look, each newly redesigned publication provides a broader array of new and engaging articles, while still delivering on the award-winning content our readers really resonate with, that is, diving deep into the lives of these excellent attorneys and telling their stories. At the end of the day, that means Super Lawyers Magazine is an even better publication for you to make and receive valuable referrals.
Last month we shared with you the launch of our newly redesigned website. We've made significant improvements to our site for a more engaging, user-friendly and responsive experience.
It seems like everywhere you turn someone has an opinion on print advertising. Some say it's too expensive, outdated or difficult to track return on investment. But did you know that magazines rank number one out of 16 mediums for consumers having a positive and credible impression of advertising?* Learn more about the power of print during our upcoming webcast that breaks down why print is still a viable option that should not be overlooked.