A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*
As September passes we wanted to recap some of the editorial subjects for the two magazines released this past month: 2015 New York Metro Super Lawyers Magazine and 2015 Michigan Super Lawyers Magazine. We are also thrilled to announce that 2015 marked the tenth issue of each of these publications.
Last month we took a look at some of the myths associated with our selection process and we debunked many of their claims. Now we're taking a deeper approach to educate consumers and attorneys on the ins and outs of how we compile our lists in a three-part blog series. Today we are talking about the first part of our selection process: creation of the candidate pool and nominations.
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.
Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.
With August ending we wanted to take a look back at the two magazines released this month: 2015 Northern California Super Lawyers Magazine and 2015 Upstate New York Super Lawyers Magazine.
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.
Our inaugural issue of Florida Super Lawyers & Rising Stars Magazine, back in 2006, featured Pedro Martinez-Fraga on the cover. A decade later, we're still going strong.
In our latest magazine devoted to the stories of the 2014 Super Lawyers Pro Bono Award recipients, you will read about lawyers giving back and making a difference with their exceptional pro bono efforts. This is the fourth year that Super Lawyers has had the privilege to honor and recognize attorneys, firms and organizations for their pro bono work.