The Super Lawyers Editorial team was back at it this past Thursday, garnering a Silver Award in the Feature Story category from the Minnesota Magazine & Publishing Association (MMPA) at their annual gala held at Aria in Minneapolis.
Firms are spending more time than ever marketing their services to stand out from their peers. But perhaps the easiest and least expensive strategy is to display recognition items in your office to promote your legal achievements.
Did you know 85% of attorneys selected to a Super Lawyers or Rising Stars list referred a client to a fellow selected attorney in the past year? In fact, 79% of these attorneys see their referral sources positively in terms of referring clients back.*
October has been a busy month for Super Lawyers with the release of three magazines: 2015 New England Super Lawyers Magazine, 2015 Missouri and Kansas Super Lawyers Magazine and 2015 Oklahoma Super Lawyers Magazine.
In a September blog post we explored the first step of the patented Super Lawyers selection process, the creation of the candidate pool. Today we are talking about the second step: Independent Research. And don't forget, we'll be back next month to culminate this three-part blog series by highlighting the role peer evaluation plays in selection.
A solid content marketing plan is the foundation that allows law firms to attract and keep a customer base. In fact, 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.*
As September passes we wanted to recap some of the editorial subjects for the two magazines released this past month: 2015 New York Metro Super Lawyers Magazine and 2015 Michigan Super Lawyers Magazine. We are also thrilled to announce that 2015 marked the tenth issue of each of these publications.
Last month we took a look at some of the myths associated with our selection process and we debunked many of their claims. Now we're taking a deeper approach to educate consumers and attorneys on the ins and outs of how we compile our lists in a three-part blog series. Today we are talking about the first part of our selection process: creation of the candidate pool and nominations.
At Super Lawyers we've been busy looking for ways to maintain our competitive advantage and provide a better user-experience for our visitors. Recently, we made enhancements to the SuperLawyers.com attorney directory result pages to provide a more relevant search for consumers and referring attorneys using our online directory. These enhancements are based on internal and external feedback and the ongoing importance of local signals for improved Search Engine Optimization. Now, we need a little bit of your help to make the most of these search enhancements.
Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.