For quite some time we've been intrigued to learn the ways our Super Lawyers and Rising Stars selectees promote and celebrate their accomplishments. Last month, we asked our Facebook community to let us know how they go about sharing the good news (and offered 4 Super Lawyers Pub Glasses as giveaway prize). Lawyers from all over the country sent various answers, each sharing their experiences (some more light-hearted than others). Let's look at what some of the Super Lawyers Facebook community members had to say.
It's been a busy month for us here at Super Lawyers and we wanted to recap the editorial subjects for the three magazines released: 2016 New York Metro - Top Women special section in The New York Times Newspaper, 2016 Colorado Super Lawyers Magazine and the 2016 Texas Super Lawyers Magazine - Rising Stars.
Did you know that 87 percent of legal consumers who choose to contact an attorney end up hiring one? In fact, 72 percent of those consumers considered or contacted only one attorney before making a hiring decision.*
At the end of the day, legal achievements offer you and your firm an excellent way to stand out in a crowd from others. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Nowhere is this concept more present than at Stange Law Firm in St. Louis, Missouri.
The study and practice of law has connected you to a vast network of professionals. That network can include former law school classmates, attorneys in different practice areas or members of a professional network in which you belong. All of these individuals can serve as strong referral sources. Your professional colleagues understand the value of expertise and case management, and the importance of setting expectations with the client. In fact, 79 percent of attorneys see their referral sources positively in terms of referring clients back.*
From modest beginnings as part of Minnesota Law & Politics magazine in 1991, to being acquired by Thomson Reuters in 2010, the Super Lawyers brand has established itself as the leading lawyer rating service in the country. At its core Super Lawyers Magazine provides visibility to attorneys who exhibit excellence in the practice of law, covering what makes them successful both personally and professionally. With an unparalleled readership of 1.2 million attorneys, we connect legal professionals with each other and those who need them.
Power is defined by Merriam-Webster as "the ability to act or produce an effect; control, authority and influence". In contemplating what this applies to, print advertising most likely doesn't bubble to top of mind. But when it comes to your legal practice we think it should - and the research agrees.
As mentioned in a recent Super Lawyers survey, expertise and reputation is the number one factor when a referring attorney sends a case.* Building a name for yourself in the community or doing self promotion relevant to your practice can lead to an increase in visibility. Use these four strategies to help promote your expertise:
In July 2015, we sent out a attorney referral survey to all recently selected Super Lawyers attorneys. The survey included 18 questions that focused on the importance of referrals when practicing law. Did you know 85% of attorneys selected to a Super Lawyers or Rising stars list referred a client to a fellow selected attorney in the past year?
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.