Third-Party Support Archives

Be Your Own Legal Marketer - Part 1

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.

Bolster Your Presence in the Legal Business Community

Forming a professional network in the legal community is vital to developing new business at your firm. In the last quarter alone, 85%* of attorneys say they have referred clients to other attorneys, with 75%* saying they received referrals back.

Recapping February's Super Lawyers Magazine Releases

February is coming to a close and we wanted to share with you a bit about the editorial subjects for the four magazines released this month: 2015 Georgia Super Lawyers Magazine, 2015 Indiana Super Lawyers Magazine, 2015 San Diego Super Lawyers Magazine and the 2015 North Carolina Super Lawyers Magazine.

How to Participate in the Selection Process

In April 2013, the Super Lawyers selection process received a patent (U.S. Pat. No. 8,412,564) from The United States Patent and Trademark Office. This distinction is relevant to both attorneys and consumers, as it further demonstrates credibility as an impartial third-party rating system.

Standing out in the Crowd: The Value of a Rising Stars List Selection

When it comes to the ever-changing legal landscape, youth isn't always associated with success. For some young lawyers, the industry is more exciting and dynamic than ever, with technology bringing about rapid change and new opportunities in the practice of law. For others, doubt has crept in when thinking about their path to success. Attorneys face extraordinary competition for a shrinking number of positions, record levels of law school debt and uncertainly about whether their ambitious career goals are realistic.

Connect with Motivated Clients as the Expert in Your Field

Looking to highlight your expertise to a group of consumers at an affordable price? Our Ask Super Lawyers Answer Page allows you to showcase your knowledge in a specific area of law with a state-specific question and answer set. This product is only available to attorneys that have been selected to a Super Lawyers or Rising Stars list (from any year).

Super Lawyers Now, Blogs Next?

Attorneys are starting to take note that some of the more extreme restrictions on attorney advertising and marketing are pointless in terms of protecting consumers and excessive in terms of a basic right to free speech. See Kevin O'Keefe's post, referring to a post by Connecticut attorney Norm Pattis.  O'Keefe notes that ethics regulators may not stop at advertising.

New Lawyer Advertising Restrictions Violate Free Speech, US District Court Says

A ruling by the US District Court, Northern District of New York declared key new provisions of New York's new rules on attorney advertising unconstitutional.  The suit was brought by consumer advocacy organization Public Citizen.  According to Public Citizen's press release: 

FTC Staff Weighs in on Proposed Restrictions to Attorney Advertising

The Federal Trade Commission Office of Policy Planning, Bureau of Consumer Protection and Bureau of Economics submitted instructive comments on New York's Proposed Amendment to Rules Governing Attorney Advertisement. The comments take a strong stand against "overly broad" provisions and restrictions against truthful advertising. The authors say: