Third-Party Support Archives

Free Webcast: 6 Ways to Put Your Legal Accolades to Work

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.

Positioning Your Firm to Attract Referrals - Part 2

Last month we published a blog highlighting the value of providing exceptional customer service. Today, we are back with part two of the series which takes a look at what steps you can take to nurture relationships with current clients.

2015 Super Lawyers Business Edition: A Referring Attorney's Handbook

Did you know 46% of Super Lawyers or Rising Stars selected attorneys have referred a client to a fellow selected attorney four or more times in the past year?* Super Lawyers Business Edition serves as a credible, comprehensive and diverse listing of outstanding business attorneys that can be used as a resource for referring attorneys searching for legal counsel.

Top 5 Strategies to Master the Art of Referrals

Did you know 85% of attorneys selected to a Super Lawyers or Rising Stars list referred a client to a fellow selected attorney in the past year? In fact, 79% of these attorneys see their referral sources positively in terms of referring clients back.*

Examining our Selection Process - Independent Research

In a September blog post we explored the first step of the patented Super Lawyers selection process, the creation of the candidate pool. Today we are talking about the second step: Independent Research. And don't forget, we'll be back next month to culminate this three-part blog series by highlighting the role peer evaluation plays in selection.

Examining our Selection Process - Creation of the Candidate Pool

Last month we took a look at some of the myths associated with our selection process and we debunked many of their claims. Now we're taking a deeper approach to educate consumers and attorneys on the ins and outs of how we compile our lists in a three-part blog series. Today we are talking about the first part of our selection process: creation of the candidate pool and nominations.

Be Your Own Legal Marketer - Part 2

Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.

Be Your Own Legal Marketer - Part 1

Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.

Bolster Your Presence in the Legal Business Community

Forming a professional network in the legal community is vital to developing new business at your firm. In the last quarter alone, 85%* of attorneys say they have referred clients to other attorneys, with 75%* saying they received referrals back.