Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them.
Last month we published a blog highlighting the value of providing exceptional customer service. Today, we are back with part two of the series which takes a look at what steps you can take to nurture relationships with current clients.
Did you know 46% of Super Lawyers or Rising Stars selected attorneys have referred a client to a fellow selected attorney four or more times in the past year?* Super Lawyers Business Edition serves as a credible, comprehensive and diverse listing of outstanding business attorneys that can be used as a resource for referring attorneys searching for legal counsel.
Did you know 85% of attorneys selected to a Super Lawyers or Rising Stars list referred a client to a fellow selected attorney in the past year? In fact, 79% of these attorneys see their referral sources positively in terms of referring clients back.*
In a September blog post we explored the first step of the patented Super Lawyers selection process, the creation of the candidate pool. Today we are talking about the second step: Independent Research. And don't forget, we'll be back next month to culminate this three-part blog series by highlighting the role peer evaluation plays in selection.
Last month we took a look at some of the myths associated with our selection process and we debunked many of their claims. Now we're taking a deeper approach to educate consumers and attorneys on the ins and outs of how we compile our lists in a three-part blog series. Today we are talking about the first part of our selection process: creation of the candidate pool and nominations.
Last month we discussed the value of self-promotion in our blog titled Be Your Own Legal Marketer - Part 1. Today we're coming back with five more marketing tactics that will be sure to offer you and your firm an excellent way to differentiate yourselves in the marketplace. Consider these five ways when spreading the word about your legal achievements.
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote them. To succeed in your marketing strategy, take every opportunity to tout your firm through communication with your audiences (employees, customers, potential clients, related industry associates, etc.) to inform them about the recognition. The key is to share the achievement in a way that showcases your firm without coming off as self-serving.
Forming a professional network in the legal community is vital to developing new business at your firm. In the last quarter alone, 85%* of attorneys say they have referred clients to other attorneys, with 75%* saying they received referrals back.
Firms are spending more time than ever marketing their services to stand out from their peers. One of the strongest and least expensive ways to increase your firm's visibility is to promote legal achievements and accolades.