Third-Party Support Archives

Put Your Super Lawyers Smile on Video

Being named to a Super Lawyers or Rising Stars list is no small feat. Those selected need to take every opportunity to maximize the attention that comes with this honor. Awards and recognitions are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. Third-party validations help you stand out in an increasingly competitive legal market.

Putting Your Legal Accolades to Work: Your Questions Answered

Last week, Super Lawyers brought you the webcast 6 Ways to Put Your Legal Accolades to Work. This session addressed how you can use legal accolades to support your broader marketing strategy. We received a ton of great questions but couldn't get to them all and wanted to highlight a few below.

Do Potential Clients Know You're the Best of the Best?

You see that plaque above your desk? Although valuable for clients that make it through the door, no one outside your office can see it. Learn more about why an integrated approach to promoting your legal accolades, focused on achieving maximum visibility, can change that during our upcoming webcast.

Case Study: Put Yourself Ahead of the Pack

Perhaps you've heard the phrase content marketing tossed around a time or two at your firm. The idea may have even sparked apprehension. Thoughts of creating an editorial calendar or convincing colleagues to create content immediately entered your head.

What you need to know about the new SuperLawyers.com

Super Lawyers is proud to introduce the brand-new SuperLawyers.com, redesigned to offer visitors a richer digital experience that is optimized for any device. The fully-revamped website, a key development in the continued digital evolution of the Super Lawyers brand, features a more engaging, user-friendly and responsive experience.

Connecting the Dots: The Correlation Between Print and Online Marketing

For some lawyers, the industry is more exciting and dynamic than ever, with technology bringing about rapid change and new opportunities in the practice of law. Whether its billing software like Time59, or research tools like Fastcase, there are plenty of handy technologies right at your fingertipsIn addition to technology, law firms are embracing social media like never before. In fact, 41% of firms now have social media sites with another one-third of small firms researching legal products and solutions on social media before purchasing.*

Positioning Your Firm to Attract Referrals - Part 5

Did you know that 87 percent of legal consumers who choose to contact an attorney end up hiring one? In fact, 72 percent of those consumers considered or contacted only one attorney before making a hiring decision.*

Case Study: Differentiating Yourself in the Marketplace

At the end of the day, legal achievements offer you and your firm an excellent way to stand out in a crowd from others. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Nowhere is this concept more present than at Stange Law Firm in St. Louis, Missouri.

Positioning Your Firm to Attract Referrals - Part 4

The study and practice of law has connected you to a vast network of professionals. That network can include former law school classmates, attorneys in different practice areas or members of a professional network in which you belong. All of these individuals can serve as strong referral sources. Your professional colleagues understand the value of expertise and case management, and the importance of setting expectations with the client. In fact, 79 percent of attorneys see their referral sources positively in terms of referring clients back.*