From the Vault -- Major Leaguer Ron Motley
What Our Readers Have to Say About the Super Lawyers Magazine Redesign
This year's edition of South Carolina Super Lawyers Magazine features an in-depth profile on Terry E. Richardson Jr. of Richardson Patrick Westbrook & Brickman. Nine years ago, in the same publication, we told the story of Richardson's former partner, the late, legendary Ronald L. Motley, who famously took on Big Tobacco and al-Qaeda's financial backers. An excerpt:
When he started working on asbestos cases, he settled a few, but then hit a snag when he went to trial: inexperience. "The rookie got his ears pinned back," Motley remembers. "They got me the first three times." Undeterred, he used money from the previous settlements to forge ahead.
When that ran out, [his firm] cut him off, tired of spending money on cases that seemed hopeless. Motley and colleague Terry Richardson took out a personal line of credit to keep going. "We had 2,000 to 3,000 [asbestos] cases in the office, and I wasn't going to give up," Motley recalls. "People were relying on us-they needed help." Motley describes his work as "not a case, but a cause."
"What turned the tide was finding whistleblowers," he says. "They said the industry had knowledge that the substance was harmful." The whistleblowers emerged after the U.S. government said in 1978 that an estimated 12 million Americans had been exposed to asbestos, says Motley.
Read the rest of Motley's story in the full feature article on SuperLawyers.com. And be sure to check out Richardson's own tale in the latest version of South Carolina Super Lawyers Magazine here.
March Issues Aim At Showcasing Younger Attorneys
It's been about a year since we relaunched Super Lawyers Magazine with a new, creative look and feel and our readership has spoken. From being much more readable and contemporary to enjoying the shorter, quicker-read articles and newly focused editorial categories the feedback has been overwhelmingly positive.
Surveys of our Super Lawyers Magazine readers show that the overall redesign rating of "Great" served as the #1 response and there was a 12-to-1 preference for the redesigned magazine over the prior format. In addition our readers had a 5-to-1 preference on the new list layout and design changes.
As always, Super Lawyers Magazine will continue to provide relevant, informative content to referring attorneys and will reinforce the value that Super Lawyers provides in serving as an attorney referral source nationwide. However with the sheer volume of digital content out there, more than ever print advertising - specifically in magazines - has the power to produce awareness of your firm's brand, demonstrate authority in your practice and influence potential clients.
Recently we looked at reader behavior trends across Super Lawyers Magazine, as well as general-audience consumer magazines, to highlight four key proof points as to why you should care about print advertising: Staying Power, Audience Engagement, Brand Awareness and Target Audience. In addition, it's important to understand how magazine advertising compliments your digital initiatives to provide a robust marketing strategy. In this day and age it's vital to be seen online, but an added presence in print will differentiate your firm and provide those extra impressions your competition may not be getting.
At the end of the day magazines rank #1 in commanding consumer attention and advertising acceptance and 95% of your competition cannot advertise with Super Lawyers. To learn more about why magazine advertising is an important component of your firms integrated marketing plan that will help build brand awareness and engage your audience check out the infographic below.
The featured attorneys in Super Lawyers Magazines are often chosen not only because of their legal excellence, but because of the interesting lives they've led. The 2017 Texas Super Lawyers Magazine - Rising Stars and the 2017 Colorado Super Lawyers Magazine were both released in March and feature young attorneys who are respected across their state's legal industry.
2017 Texas Super Lawyers Magazine - Rising Stars
It takes a lot to go from a small town in Texas to graduating with honors at Yale before attending Yale Law School. For Manuel Berrelez of Vinson & Elkins it was a successful football career, parents who valued education and a mistaken brush with the law.
Berrelez learned how important a college degree was from his mother who received hers while her son was young and has worked as a teacher in Texas for the past 25 years.
The Texas Super Lawyers Rising Stars selectee is currently a business litigator in Dallas. He believes part of his passion for defending clients comes from an arrest in high school after an administrative misunderstanding resulted in a trespassing arrest, almost causing him a four year college scholarship.
On top of his legal success Berrelez is a family man, coaching soccer for both his daughter and son. He also supports music education and serves on the board of the Dallas Winds, an orchestra without strings.
2017 Colorado Super Lawyers Magazine
Often times the best teams are comprised of very different personalities that complement each other well. That is certainly the case with Iris Eytan and Dru Nielsen of Eyton Nielson LLC. Iris is passionate and outspoken while Dru is levelheaded and meticulous. Together the two make up a highly regarded criminal defense firm in Denver, Colorado where they have represented anything from murder to sexual assault crimes.
The two met as public defenders then later worked together in the same firm before branching out on their own. In 2016's high-profile murder trial of Tom Fallis the two went beyond proving reasonable doubt, building an exact replica of the crime scene to show the impossible trajectory of a bullet fired by their client. The two now focus on Title IX sexual assault cases.
We hope you enjoyed this review of our latest Super Lawyers Magazines. Be sure to visit http://www.superlawyers.com/about/digital_magazine.html to see all our digital editions.